Norrøna History – A Century of Outdoor Innovation | Norrøna®

A framed photo of a man in a suit, next to a letter dated 1818, tools for sewing leather, a spool of Norrøna thread, and a wooden block.

1918The Beginning
The story of Norrøna began long before the company itself was founded.

1929The birkebeiner logo
The logo is a birkebeiner, a symbol of mountain endurance and known as “the lifeguard of the king”.

Painting of a man with white hair and glasses, wearing a gray suit and Norrøna tie, against a beige background. "O. Holtaan 1950" is signed.

1929The Founding Father
On April 29, 1929, Jørgen Jørgensen – great-grandfather of the current owner and leader with the same name – founded J.J Norrøna Sporting Goods and Leather Factory. The ambition was to make outdoor...

Two skiers in Norrøna clothing traverse a snowy, grassy field toward trees in this black-and-white vintage photo.

1948The Second Generation
Bjarne Jørgensen, son of the founder Jørgen Jørgensen, took over the ownership and management of Norrøna in 1948.

1950Modernizing the Birkebeiner logo
After two decades, the Norrøna birkebeiner receives its first modernized update.

1969Colorful update of logo
The Norrøna logo receives a colorful update with embroidered details.

Black and white shot of Norrøna booth and its products. Men in suits inspect a tent. Backpacks sit on a table behind it. The men all wear suits.

1971The Third Generation
Ole Jørgen Jørgensen, grandson of the founder Jørgen Jørgensen, took over the leadership and ownership of Norrøna.

Hiker packing a green bag near a dark green tent. Snowy mountains in the background under a blue sky. The hiker is wearing a Norrøna jacket.

1972The Ravneskar Tent
Introduced in 1972, the Norrøna Ravneskar tent was a revolution within the tunnel tent design.

A man in red clothing, wearing goggles, is hiking across a snowy mountaintop. The mountains in the background are covered in snow. The sky is blue with white clouds.

1972The Noshaq expedition
In the summer of 1972, five young climbers – the Norwegians Odd Eliassen, Ove Skjerven, Erik Boehlke, Per Gran, and the British David Isles – set out on an ambitious expedition to the remote Hindu...

Illustration featuring two Norrøna olive green backpacks: Jostedal 2050 and Stetind 2100. A small figure sits in the snow nearby.

1973Introduction of Stetind climbing pack
The introduction of the the Stetind backpack represented a new generation of Norwegian mountain gear.

Illustration of a Norrøna Fjellanorakk winter jacket featuring a large hood, zip pocket, and adjustable cuffs. The jacket has a wolf fur trim and is made with a 100% cotton canvas.

1975The Fjellanorakk
The Norrøna Fjellanorakk became one of Norrøna’s defining products and a favorite among generations of Norwegian outdoor enthusiasts.

1976Bruno Oldani redesigns logo
Third generation owner, Ole Jørgen Jørgensen, takes over the company and changes its name to Norrøna Sport AS. He hired Bruno Oldani, a well-known designer in Norway to redesign the logo.

1977Return of the Birkebeiner
Kjell Witberg is hired to create a new minimalistic logo with the birkebeiner included.

Sketches of Norrøna green and yellow sleeping bags with associated gear; a backpack, boots, fishing rod, stove, and cookware.

1977The Sleeping Bags
By 1977, Norrøna was steadily broadening its range of mountain equipment. The introduction of its first sleeping bags allowed adventurers to rely on Norrøna not only during the day, but throughout the...

A black and white image of a snowy mountain peak with a trail of footprints leading up to the summit. The peak is partially obscured by clouds.

1979The First Winter Ascent of Jubileum Wall
In Easter 1979, four Norwegian climbers completed the first winter ascent of Jubileumsveggen, a nearly 1,000-meter wall on Store Midtmaradalstind in the heart of Jotunheimen.

A rock climber with a red helmet is ascending a steep rock face. The climber is looking up at the next move.

1979The First Free Ascent of Rimmon Route in the Troll Wall
In the summer of 1979, Hans Christian Doseth and Ragnhild Amundsen made climbing history by completing the first free ascent of the legendary Rimmon Route in Norway’s Troll Wall.

A bright blue Norrøna Gore-Tex hooded jacket with multiple pockets, displayed on a pale background.

1979Europe’s First GORE-TEX Jacket: The trollveggen
Introduced in 1979, the first Norrøna trollveggen jacket was built for demanding mountaineering in Norway’s harshest conditions – and became the first GORE-TEX jacket made in Europe.

Two men are cross-country skiing in a snowy, mountainous landscape. Both men are wearing red jackets, backpacks, and ski poles. The sky is a light blue.

1980The First Ski Traverse of Spitsbergen
In the spring of 1980, Stein P. Aasheim and Tore Rolf Lund completed the first ski traverse of Spitsbergen, crossing the Arctic wilderness from south to north through glaciers, mountains, and vast...

Vintage Norrøna advertisement for the Bæresystem 3000 backpack, featuring line drawings and diagrams.

1980Launch of Stetind anatomic carrying system testing and test
With the introduction of the Stetind backpack, Norrøna embraced a new generation of ergonomic design.

A person wearing a red helmet and striped shirt is climbing a rock face. Their hands are gripping the rock, and they are looking down.

1980The First Free Ascent of the Swedish Route in the Troll Wall
In the summer of 1980, Hans Christian Doseth, Steve Bancroft, and Chouinard Brooks achieved the first free ascent of the legendary Swedish Route on the Troll Wall.

A person rappelling down a snowy mountainside. The person is wearing a helmet and is attached to a rope. The mountain is covered in snow and ice.

1980The First Winter Ascent of the Swedish Route in the Troll Wall
In February 1980, three Norwegian climbers – Hans Christian Doseth, Håvard Nesheim, and Kjetil Svanemyr – completed the first winter ascent of Svenskeruta on the towering Troll Wall (Trollveggen).

Two men are sitting in a tent. The man on the left is wearing a sweater and a white hat and is pouring something into a bowl. The man on the right is wearing a green jacket and has a cigarette in his hand. There is a cooking pot on the floor.

1982The First Snowmobile Expedition to the North Pole
In 1982, the Norwegian adventurer Ragnar Thorseth and his expedition team reached the North Pole by snowmobiles, completing one of the era’s most ambitious Arctic adventures.

Four climbers are sitting on a snowy mountaintop. They are wearing winter clothing and are surrounded by snow and ice. A coil of rope is beside them. They are all smiling. A mountain range is in the background.

1982The First Winter Ascent of the Trollkjerring Route
In 1982, Hans Christian Doseth, Håvard Nesheim, Sjur Nesheim, and Chouinard Brooks completed the first winter ascent of the formidable Trollkjerring Route on Norway’s Troll Wall.

Three climbers, wearing red helmets and harnesses, ascend a rocky mountain slope. The climbers are roped together, with gear visible. A partially obscured fourth climber is seen below the other three.

1983The first ascent of the East Buttress of Thalay Sagar
In 1983, the Norwegian climbers Hans Christian Doseth, Håvard Nesheim, and Frode Guldal, and the Polish climbers Janusz Skorek, and Andrzej Czok, achieved the first ascent of the formidable East...

1983A New Logo
In 1983, Kjell Witberg also redesigned Norrøna’s Birkebeiner logo, giving the historic symbol a more modern and distinctive look.

1983The First Free Ascent of the Trollkjerring Route
In the summer of 1983, the Norwegian climber Hans Christian Doseth completed the first free ascent of the legendary Trollkjerring Route in Norway’s Troll Wall – an achievement widely regarded as one...

A man wearing a yellow and blue jacket, helmet, and gloves is rock climbing with a yellow rope. He is looking up at the snow covered mountain face. He appears to be using a belay device and climbing toward a snow covered ridge.

1984The First Ascent of Great Trango Tower
In the summer of 1984, a Norwegian expedition led by the Norwegian climbers Hans Christian Doseth, Finn Dæhlie, Dag Kolsrud, and Stein P. Aasheim set out for Pakistan’s Karakoram Range with an...

A climber in Norrøna gear stands on a snowy mountain peak, holding a Norwegian flag. Mountains and a clear blue sky are visible in the background.

1985The first Norwegian ascent of Mount Everest
The first Norwegian ascent of Mount Everest, marking a historic milestone in the nation’s mountaineering history.

A person in a red jacket and blue pants stands on rocky terrain holding a waving Norwegian flag. They stand near a small cairn of rocks.

1986The South Pole Expedition
In 1986, the Norwegian polar explorer and scientist Monica Kristensen led a Norwegian expedition to the South Pole, becoming one of the most prominent figures in a new generation of Norwegian polar...

Catalog page showing a Norrøna Finsskogen hunting suit and gloves. The suit is green and has multiple pockets. Gloves come in red, blue, or green.

1987Norrøna presents its first hunting products.
Norrøna presents its first hunting products.

A woman in a yellow, red, and blue jacket and red pants is sitting in front of a red tent. She is wearing sunglasses and holding a red cup. A silver bowl is in front of her. There is a rocky background.

1987The Broad Peak Expedition
In 1987, Ragnhild Amundsen became the first Norwegian woman to lead a Himalayan climbing expedition when she organized and led an ambitious expedition to Broad Peak (8,051 m) in Pakistan’s Karakoram...

Three mountain climbers stand on a snow-covered peak, smiling at the camera. A blue sky with white clouds is behind them. There are mountains in the distance. The climbers are wearing warm clothing and helmets. One climber is sitting down. There is a red rope and other climbing equipment on the snow around them.

1988The Yerupajá Expedition
In 1988, Trond Hilde and his climbing partners ascended Yerupajá (6,635 m) in Peru, one of the most spectacular and technically demanding mountains in the Andes.

Two men in winter gear sitting on a snowdrift. The man on the left is wearing a green jacket and the man on the right is wearing a red jacket. The background is a snowy, flat landscape.

1990The First Unsupported Ski Expedition to the North Pole
In 1990, Norwegian explorers Erling Kagge, Børge Ousland, and Geir Randby set out on an ambitious expedition across the drifting Arctic Ocean with the goal of reaching the North Pole without resupply...

1991Simplified logo, brighter colors
In 1991, designer Lars Ebbesen introduced a refined version of Norrøna’s Birkebeiner logo.

A person in a blue winter jacket and white pants is pulling a sled across snowy terrain. They are wearing a white hat and gloves and using two ski poles to propel themselves forward.

1992The First Solo Unsupported Ski Expedition to the South Pole
In 1992, Norwegian explorer Erling Kagge completed the first solo unsupported journey to the South Pole.

Catalog page showing a Norrøna Finsskogen hunting suit and gloves. The suit is green and has multiple pockets. Gloves come in red, blue, or green.

1993The Launch of the finnskogen Hunting Collection
In 1993, Norrøna introduced the first generation of its finnskogen hunting clothing in Gore-Tex, bringing advanced waterproof and breathable technology into the world of hunting.

A woman wearing a backpack and a dog, both wearing backpacks, stand in a field of grass and brush, overlooking a valley filled with trees. The mountains in the distance are snow-capped.

1994The Great Across Alaska Trek
Between 1994 and 1995, the Norwegians Lars Monsen and Marit Holm completed an extraordinary 3,000-kilometer trek across Alaska, traveling entirely on foot through some of the most remote and demanding...

A man in a yellow, red, and blue jacket with a purple backpack, a white helmet with the words "Galibier" on it, and a patch on his jacket that says "Norrøna" is smiling into the camera. The man appears to be on a mountain and his face is covered in snow.

1994The Everest North Side Expedition
In 1994, Norwegian climber Jon Gangdal led a Norwegian expedition attempting to climb Mount Everest from the mountain’s challenging north side in Tibet.

A man in a red jacket is riding a bicycle through a shallow river. He is wearing a helmet and has a backpack on his back. There are rocks and trees in the background.

1994The Long Ride
Between 1994 and 1995, Paul Olai-Olssen completed an extraordinary bicycle journey from the southern tip of South America all the way to Alaska.

1995World's first hybrid product
In 1995, Norrøna introduced a new collection of microfiber products developed specifically for telemark skiers.

A silhouetted climber rappels down a steep rock face with a glacier in the background.

1999The First Ascent of Trango Pulpit
In 1999, Norwegian climbers Robert Caspersen, Per Ludvig Skjerven, Gunnar Karlsen, and Einar Wold traveled to Pakistan’s Karakoram Range to attempt the first ascent of Trango Pulpit, one of the last...

2000Embroidery-Friendly Norrøna Branding

2000A New Logo by GRID
In 2000, Norrøna partnered with the Norwegian design firm GRID to refine and simplify its iconic Birkebeiner logo.

Packshot front image of falketind Gore-Tex Jacket Calendula

2002The first falketind product
Introduced in 2002, the first Norrøna falketind product marked the beginning of a new generation of versatile mountain gear.

A person in a Norrøna jacket mountain biking in the highlands, with snow-capped mountains in the background, reflected in the water.

2002The Launch of the Offtrack Collection
In 2002, Norrøna launched Offtrack, its first dedicated multi-sport collection.

A person in a yellow Norrøna jacket climbs a rocky mountain ridge with snow and a lake visible in the background.

2002The World’s Lightest Gore-Tex PacLite® jacket
In 2002, Norrøna also launched what was then considered the world’s lightest Gore-Tex PacLite® jacket.

A green Norrøna backpack with a visible frame and adjustable straps.

2003The Design Excellence Award
Norrøna also received a prestigious Design Excellence Award for the Synkroflex Dovre backpack, recognizing the company’s commitment to innovation, functionality, and user-centered design.

Map of Norway and Arktis in grey against a black background, with various locations marked with labels.

2003The New Collection Names
In 2003, Norrøna introduced a new way of organizing its products by grouping them into collections named after iconic Norwegian destinations, beginning with the narvik collection.

Four people wearing Norrøna ski jackets, goggles and helmets. They are holding ski poles.

2004The first lofoten product
Introduced in 2004, Norrøna lofoten marked the beginning of a new era in freeride clothing. The collection grew out of fourth-generation owner and current CEO Jørgen Jørgensen’s personal passion for...

2005A new minimalistic and timeless logo
In 2005, Jørgen Jørgensen hired designers Ole Sletten and Levi Bergqvist to further refine its visual identity.

A man in Norrøna clothing skis up a snowy mountain with skis on his back, using poles for support. Mountains and water are in the background.

2005The Fourth Generation Takes the Helm
In 2005, Jørgen Jørgensen became the fourth generation of the Jørgensen family to own and lead Norrøna, continuing a legacy that stretched back to the company’s founding in 1929.

A person rappelling down a rock face in front of a snow-covered landscape. The person is wearing a red jacket and black pants. A red tent is visible on the rock face. A green climbing nut hangs below the tent.

2006The Ulvetanna Expedition
In 2006, Norrøna ambassador Robert Caspersen joined Ivar Tollefsen, Stein-Ivar Gravdal, and Trond Hilde on a groundbreaking expedition to Antarctica’s remote Queen Maud Land.

A close up of a person's face covered in frost and ice. They are wearing a red jacket and have a hat pulled down over their head. The background is a solid blue sky. The person appears to be very cold.

2006The Winter Ski Expedition to the North Pole
Børge Ousland and adventurer Mike Horn completed one of the most audacious polar expeditions ever attempted, skiing to the North Pole during the Arctic winter.

A smiling man in a black shirt adjusts a blue Norrøna jacket in front of a wall with clothing designs.

2006The first arktis collection
Introduced in 2006, Norrøna arktis was developed specifically for polar expeditions and life in the world’s most extreme cold-weather environments.

Close-up of a white fuzzy fabric with a blue infinity symbol embroidered on it. The fabric is folded over a red fabric.

2006The Responsibility Pillar
In 2006, responsibility was formally established as the fourth pillar of Norrøna’s philosophy, joining the three foundations that had guided the company for decades: quality, function, and design.

A person's hand reaches out from a tent to photograph a polar bear walking on a frozen ice floe.

2007The Franz Josef Land Expedition
In 2007, Norwegian explorers Børge Ousland and Thomas Ulrich embarked on an expedition to Franz Josef Land, retracing part of the legendary route traveled by Fridtjof Nansen and Hjalmar Johansen more...

Two people wearing Norrøna clothing sit on a rocky mountaintop overlooking a body of water.

2008The first bitihorn collection
Introduced in 2008, Norrøna bitihorn brought a lighter, more versatile approach to outdoor clothing.

A person in Norrøna gear rides a mountain bike on a trail through a forest.

2008The first fjørå collection
Introduced in 2008, Norrøna fjørå marked the beginning of a new category dedicated to mountain biking.

A person jumps off a wooden dock into a fjord. The sky above is partly cloudy, with the reflection of the clouds visible in the water.

2008The first /29 collection
Introduced in 2008, Norrøna /29 brought the outdoor spirit into everyday life.

2009The Opening of the First Norrøna Brand Store
In 2009, Norrøna opened its first brand store in Akersgata, Oslo, marking the beginning of a major investment in direct-to-consumer retail.

Closeup of a blue Norrøna jacket with a zipper and a pocket.

2009The first svalbard collection
Introduced in 2009, Norrøna svalbard was created as a highly versatile collection for hiking, outdoor life, and Nordic winter adventures.

Magazine cover: Climber wearing Norrøna gear stands on a snowy peak with mountains in the background. "Norrøna Magazine" text overlay.

2009The Launch of Norrøna Magazine
In 2009, Norrøna launched Norrøna Magazine.

A skier in yellow Norrøna outerwear stands atop a snowy peak with skis and a backpack, overlooking a mountain range under a clear sky.

2009The first lyngen collection
Introduced in 2009, Norrøna lyngen brought a new lightweight approach to ski touring.

A person wearing a bright orange jacket and a blue hat is ice climbing on a snow-covered mountain. The person is using ice axes to ascend the mountain. The sky is blue with white clouds.

2010The Dracula Route on Mount Foraker, Alaska
In 2010, Bjørn-Eivind Årtun and Colin Haley completed the first ascent of the Dracula Route on Mount Foraker (5,304 m) in Alaska.

A rescue team stands before a helicopter and towering mountains. The team wears Norrøna jackets and helmets.

2010The Launch of the Norwegian Alpine Rescue Groups Collab
In 2010, Norrøna began a close collaboration with the Norwegian Alpine Rescue Groups, NARG (Norsk Alpine Redningsgrupper).

A rock climber in an orange jacket is climbing a snow and ice-covered rock face. The climber is wearing crampons. The blue sky is visible through the icy overhang.

2010The Patagonia Climbing Expedition
Bjørn-Eivind Årtun and Norrøna ambassador Robert Caspersen climbed demanding routes in Patagonia.

Lime green Norrøna hooded jacket with black zippers.

2010The Red Dot Product Design Award
The new trollveggen Gore-Tex Pro Shell jacket received the prestigious Red Dot Product Design Award, one of the world's leading honors for industrial design.

A climber wearing a Norrøna jacket and helmet is on a snowy mountain peak. He's holding onto an ice axe. The view behind him is a snowy valley.

2010The Relaunch of the trollveggen and narvik Collections
In 2010, Norrøna relaunched the trollveggen and narvik collections, bringing two iconic product concepts into a new era of technical performance and design.

A rock climber wearing a helmet and a blue jacket is climbing a snowy mountain face. The climber is using a technical ice axe and has a rope attached to their harness. The background shows a large snowy mountain face.

2011The Venas Azules Route on Torre Egger, Patagonia
In 2011, Bjørn-Eivind Årtun and Ole Ivar Lied completed the acclaimed Venas Azules Route on Torre Egger in Patagonia, one of the world's most iconic and demanding alpine climbing destinations.

2011The First Norrøna Store Outside Norway
In 2011, Norrøna opened its first store outside Norway, choosing Stockholm as the location for its first international retail venture.

"40 =" spelled with lit bulbs next to a blue Norrøna fleece hooded jacket, on grey background.

2012The Recycle Project
In 2012, Norrøna introduced the /29 warm4 Hood, an innovative fleece garment made from Polartec® fabric derived from approximately 40 recycled PET bottles.

A person is standing on the edge of an ice cliff, overlooking a blue body of water. The person is wearing a yellow jacket and is holding ice climbing equipment. In the background, there is a large ice berg.

2012The Ice Legacy Project
In 2012, Børge Ousland and Vincent Colliard launched the ambitious Ice Legacy Project, a long-term initiative to traverse the 20 largest ice fields on Earth.

A man wearing a green jacket, red gloves, and a helmet is smiling at the camera. He is standing in the snow on a mountain peak, with a large rocky mountain in the background. Two ice axes and a red rope are in the snow around the man.

2013The Exocet Route on Aguja Standhardt, Patagonia
In 2013, Robert Caspersen, Ole Ivar Lied, and Trym Sæland completed a new variant of the legendary Exocet Route on Aguja Standhardt in Patagonia.

2015The New Norrøna HQ
In 2015, Norrøna moved its headquarters to Lysaker, just outside Oslo, bringing the company’s growing team together under one roof.

A snowy landscape with mountains in the distance and animal tracks in the snow.

2015The CSR Roadmap
That same year, Norrøna became one of the first outdoor brands to publish a comprehensive Corporate Social Responsibility (CSR) roadmap, making its sustainability goals, challenges, and progress...

A person in a red jacket and black sunglasses takes a selfie while cross-country skiing. Two other people cross-country ski behind them, pulling sleds. The sky is bright blue with white clouds and the ground is covered in snow.

2016The Greenland Ski Speed Record
In 2016, Robert Caspersen, Ivar Tollefsen, and Trond Hilde set a new speed record for crossing the Greenland Ice Cap on skis.

A rock climber wearing a blue jacket, black pants, and a helmet is rappelling down a rocky cliff face. They are secured by a rope. The background is a misty mountain range.

2017The Gessnertind Expedition, Antarctica
In 2017, Robert Caspersen, Ivar Tollefsen, Ole Ivar Lied, and Trond Hilde returned to Antarctica with the goal of climbing Gessnertind, one of the remote and little-visited peaks of Queen Maud Land.

A surfer, wearing a Norrøna wetsuit, rides a turquoise wave near a snow-covered mountain under a cloudy sky.

2018The first unstad products
Introduced in 2018, Norrøna unstad was created for Arctic surfing, with wetsuits built to handle the cold water, rough weather, and demanding conditions of the far North.

A large group of people stand outside of the Norrøna headquarters cheering with their arms raised. A waterfall is behind them.

2018Retailer of the Year
Norrøna was named Retailer of the Year at the prestigious Virke Trade Conference, one of Norway’s leading gatherings for the retail industry.

Two people near a river with snowy mountains behind them. One wears a red Norrøna base layer set, the other sits barefoot in the water.

2018The Responsibility Commitments
In 2018, Norrøna reached an important milestone in its sustainability journey by earning a place on the leaderboards of both the 100% Club of Organic Cotton and the 100% Club of Preferred Down,...

Norrøna ski goggles with an orange mirrored lens, yellow top frame, and black strap, displayed on a white background.

2018The First lofoten Goggles
In 2018, Norrøna entered a new product category with the launch of the lofoten goggles.

A person cross-country skiing on a frozen lake, pulling behind them a sled loaded with supplies.

2019The Winter Crossing of the Arctic
In 2019, the Norwegian polar adventurer Børge Ousland and Mike Horn completed one of the most ambitious polar expeditions of the modern era, crossing the Arctic Ocean during winter.

2019The First US Stores
In 2019, Norrøna opened its first U.S. brand store in Boulder, Colorado, marking a significant milestone in the company’s international expansion.

Norrøna Factory building with a gray exterior, multiple windows, and a paved entrance.

2020The New Norrøna Factory in Lithuania
In 2020, Norrøna also opened its own factory in Lithuania, marking a major milestone in the company’s commitment to quality, responsibility, and product development.

2020The Launch of Adventure Travel
In 2020, Norrøna acquired a majority stake in Hvitserk of Norway, one of Scandinavia’s most respected adventure travel companies.

A person in a blue Norrøna sleeping bag with a headlamp is reading a book in the dark.

2021The Return of the Sleeping Bags
In 2021, Norrøna re-entered the sleeping bag category with the launch of a new collection of premium sleeping bags, bringing back a product group that had been absent from the company’s portfolio for...

Norrøna lyngen skis in various colors arranged in a circular fan pattern on a black background.

2021The Launch of Norrøna Skis
In 2021, Norrøna expanded its ski universe with the launch of a dedicated ski collection built around the lofoten, lyngen, and tamok product families.

A woman wearing a blue Norrøna jacket with a red hood, arms crossed, smiling. She has a red and blue patch on her left sleeve and a yellow patch with a sun on her right sleeve.

2021The Pop Star Jacket
Norrøna partnered with Norwegian pop sensation Sigrid to launch the Norrøna Limited Edition Sigrid Anorak.

Packshot front image of tamok down750 Jacket Winter Twig

2021The first tamok collection
Introduced in 2021, Norrøna tamok brought a new approach to freeride clothing for snowboarders and skiers.

Aerial view of two yellow and red objects in a snow-covered landscape.

2022The New Responsibility Roadmap
In 2022, Norrøna unveiled its ambitious 2029 Responsibility Roadmap, setting a clear course toward the company’s 100th anniversary in 2029.

2022The Munich Store Opens
In 2022, Norrøna opened a flagship store in Munich.

2022The Launch of the Norrøna Podcast
In 2022, Norrøna launched the Norrøna Podcast, expanding its long-standing commitment to storytelling and outdoor culture.

A black and white photo of a wrist wearing a black Norrøna jacket and a black wristwatch.

2022The Norrøna x Ulysse Nardin Collab
Norrøna teamed up with Swiss luxury watchmaker Ulysse Nardin.

A blue Norrøna tent sits on a mountain peak overlooking a fjord.

2023The Return of the Norrøna Tents
The same year, after nearly three decades away from the category, Norrøna relaunched its tent collection.

A woman wearing a pink jacket, black gloves, a blue hat and sunglasses is smiling and holding a large, reflective, spherical object. The sphere is resting on a blue platform and reflecting the sky and the woman. Behind the woman, a pair of skis lay in the snow. The American and New Zealand flags can be seen in the background.

2023The Youngest Solo Unsupported Woman to the South Pole
Norrøna ambassador Hedvig Hjertaker also made history by becoming the youngest woman in the world to ski solo to the South Pole.

Facade rendering of "Norrøna House", a brick building with a glass addition, next to a river with a person wearing Norrøna fishing.

2023The New Norrøna House
In 2023, Norrøna moved into Norrøna House, its newly transformed headquarters at Lysaker outside Oslo, Norway.

Two people hiking on a rocky mountain ridge overlooking the ocean.

2023The first senja collection
Introduced in 2023, Norrøna senja marked a dedicated move into trail running.

Two people riding mountain bikes on a wooden path in a grassy field. They are passing by a lake and some cabins. One biker is wearing a Norrøna backpack.

2023Norrøna Aquiring Canvas Hotel
In 2023, Norrøna acquired Canvas Hotel, a one-of-a-kind wilderness lodge in the heart of Telemark, Norway.

A man in a Norrøna jacket holds flags of Norway and France, standing on snowy ground with other flags behind him.

2024The Speed Record to the South Pole
Norrøna ambassador Vincent Colliard set a new speed record to the South Pole.

Two people hike up a rocky mountainside with backpacks, wearing Norrøna clothing, towards a foggy valley.

2024The first femund collection
Introduced in 2024, Norrøna femund celebrated a different side of Norwegian outdoor life.

Five people wearing Norrøna clothing are backcountry skiing in a snowy mountain landscape.

2024The first møre collection
Introduced in 2024, Norrøna møre was created to find a new sweet spot between lightweight touring and durable freeride.

An underwater rock covered in sea life, including sea urchins and barnacles.

2024The Bellona Partnership
In 2024, Norrøna entered into a partnership with the Norwegian environmental organization Bellona to help establish the Center for Marine Restoration, an initiative dedicated to restoring damaged...

2024The Boston Store Opens
Norrøna opened its fourth U.S. brand store in Boston, further strengthening its presence in North America.

Close-up of a Norrøna garment with a geometric pattern, featuring a leather Norrøna x Recouture tag, and adjacent white clothing.

2024The Norrøna x Recouture Collab
In 2024, Norrøna also launched Norrøna x Recouture, a unique collaboration with Norwegian designer Hilde Hoff Nordskar and her upcycling company Recouture.

A sailboat with black sails cruises on a body of water beneath jagged, green-covered mountains. "Norrøna" is visible on the side of the boat.

2024The Launch of Varg sail yacht
In 2025, Norrøna launched Varg, its very own expedition sailing yacht, marking another major step in the company’s transformation from an outdoor equipment brand into a provider of world-class...

2025The Zürich Store Opens
In 2025, Norrøna opened its 39th brand store in the heart of Zürich, further strengthening its presence in one of Europe’s most important outdoor markets.

A person in black Norrøna outerwear adjusts ski goggles, ski poles visible. The taillights of a car are in the background.

2025The Norrøna x Porsche Collab
In 2025, Norrøna teamed up with the iconic sports car manufacturer Porsche to create a unique collection inspired by a shared passion for performance, innovation, and timeless design.

Two smiling women in a bar looking at the camera, one wears a blue Norrøna fleece jacket.

2026The First Interview With the Fifth Generation Owners
Norrøna published its first official interview with fifth-generation family members Mathilde and Josefine Jørgensen, marking a new chapter in the company’s nearly century-long history.

2026The London Store Opens
In 2026, Norrøna opens its first-ever store in the United Kingdom, securing a flagship location on London’s iconic Regent Street.

Illuminated modern cabins on a rocky coast with stormy ocean waves crashing, set against misty mountains.

2027The Andørja Lodge Opens
In 2027, Norrøna announced the opening of Andørja, the first lodge in an ambitious new adventure travel concept.