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Company statistics

Great place to work

Norrøna Sport

Norrøna Retail

Score

Company facts

Norrøna Sport

Norrøna Retail

Total sales NOK

756 mill

2024

Total sales NOK

257 mill

2024

Employees

127

43% men, 57% women

Employees

294

45% men, 55% women

Sick leave

3.3%

2025

Sick leave

1.5%

2025

Turnover rate

2025

Turnover rate

22%

2025

Nationalities

2025

Nationalities

2025

Cultural values

Competent

- You strive to be the best in your field of work
- You drive the company forward
- You execute

Curious

- You seek the best and learn
- You seek the best and learn
- You learn from your mistakes

Supportive

- You are honest and respectful
- You know we are stronger as a team
- You commit to our strategy and decisions

Passionate

- You are dedicated to deliver the highest quality
- You share your passion
- You know the devil is in the detail

Explore Related Historic Events

Norrøna Factory building with a gray exterior, multiple windows, and a paved entrance.

History

2020The New Norrøna Factory in Lithuania
In 2020, Norrøna also opened its own factory in Lithuania, marking a major milestone in the company’s commitment to quality, responsibility, and product development.

History

2019The First US Stores
In 2019, Norrøna opened its first U.S. brand store in Boulder, Colorado, marking a significant milestone in the company’s international expansion.

Two smiling women in a bar looking at the camera, one wears a blue Norrøna fleece jacket.

History

2026The First Interview With the Fifth Generation Owners
Norrøna published its first official interview with fifth-generation family members Mathilde and Josefine Jørgensen, marking a new chapter in the company’s nearly century-long history.

History

2026The London Store Opens
In 2026, Norrøna opens its first-ever store in the United Kingdom, securing a flagship location on London’s iconic Regent Street.

History

2025The Zürich Store Opens
In 2025, Norrøna opened its 39th brand store in the heart of Zürich, further strengthening its presence in one of Europe’s most important outdoor markets.

History

2024The Boston Store Opens
Norrøna opened its fourth U.S. brand store in Boston, further strengthening its presence in North America.

Facade rendering of "Norrøna House", a brick building with a glass addition, next to a river with a person wearing Norrøna fishing.

History

2023The New Norrøna House
In 2023, Norrøna moved into Norrøna House, its newly transformed headquarters at Lysaker outside Oslo, Norway.

History

2022The Munich Store Opens
In 2022, Norrøna opened a flagship store in Munich.

A large group of people stand outside of the Norrøna headquarters cheering with their arms raised. A waterfall is behind them.

History

2018Retailer of the Year
Norrøna was named Retailer of the Year at the prestigious Virke Trade Conference, one of Norway’s leading gatherings for the retail industry.

History

2015The New Norrøna HQ
In 2015, Norrøna moved its headquarters to Lysaker, just outside Oslo, bringing the company’s growing team together under one roof.

Explore Related Podcasts

A man wearing a black Norrøna jacket and a baseball cap holds two skis in his hand, standing in front of a body of water.

#21

An eternity perspective with the leaderJørgen Jørgensen
In the second podcast episode with Jørgen Jørgensen, he reflects on the challenge of developing as a leader, and how he makes decisions with an eternity perspective.

A man in a Norrøna jacket stands in the snow, holding a ski.

#22

Father, Innovator, and Entrepreneur.Jørgen Jørgensen
In this episode, Jørgen dives into the brand's history from the company’s first day on April 29th, 1929.

Company statistics

Great place to work

Company facts

Cultural values

Competent

Curious

Supportive

Passionate

Explore Related Historic Events

2020The New Norrøna Factory in LithuaniaIn 2020, Norrøna also opened its own factory in Lithuania, marking a major milestone in the company’s commitment to quality, responsibility, and product development.

2019The First US StoresIn 2019, Norrøna opened its first U.S. brand store in Boulder, Colorado, marking a significant milestone in the company’s international expansion.

2026The First Interview With the Fifth Generation OwnersNorrøna published its first official interview with fifth-generation family members Mathilde and Josefine Jørgensen, marking a new chapter in the company’s nearly century-long history.

2026The London Store OpensIn 2026, Norrøna opens its first-ever store in the United Kingdom, securing a flagship location on London’s iconic Regent Street.

2025The Zürich Store OpensIn 2025, Norrøna opened its 39th brand store in the heart of Zürich, further strengthening its presence in one of Europe’s most important outdoor markets.

2024The Boston Store OpensNorrøna opened its fourth U.S. brand store in Boston, further strengthening its presence in North America.

2023The New Norrøna HouseIn 2023, Norrøna moved into Norrøna House, its newly transformed headquarters at Lysaker outside Oslo, Norway.

2022The Munich Store OpensIn 2022, Norrøna opened a flagship store in Munich.

2018Retailer of the YearNorrøna was named Retailer of the Year at the prestigious Virke Trade Conference, one of Norway’s leading gatherings for the retail industry.

2015The New Norrøna HQIn 2015, Norrøna moved its headquarters to Lysaker, just outside Oslo, bringing the company’s growing team together under one roof.

Explore Related Podcasts

An eternity perspective with the leaderJørgen JørgensenIn the second podcast episode with Jørgen Jørgensen, he reflects on the challenge of developing as a leader, and how he makes decisions with an eternity perspective.

Father, Innovator, and Entrepreneur.Jørgen JørgensenIn this episode, Jørgen dives into the brand's history from the company’s first day on April 29th, 1929.

2020The New Norrøna Factory in Lithuania
In 2020, Norrøna also opened its own factory in Lithuania, marking a major milestone in the company’s commitment to quality, responsibility, and product development.

2019The First US Stores
In 2019, Norrøna opened its first U.S. brand store in Boulder, Colorado, marking a significant milestone in the company’s international expansion.

2026The First Interview With the Fifth Generation Owners
Norrøna published its first official interview with fifth-generation family members Mathilde and Josefine Jørgensen, marking a new chapter in the company’s nearly century-long history.

2026The London Store Opens
In 2026, Norrøna opens its first-ever store in the United Kingdom, securing a flagship location on London’s iconic Regent Street.

2025The Zürich Store Opens
In 2025, Norrøna opened its 39th brand store in the heart of Zürich, further strengthening its presence in one of Europe’s most important outdoor markets.

2024The Boston Store Opens
Norrøna opened its fourth U.S. brand store in Boston, further strengthening its presence in North America.

2023The New Norrøna House
In 2023, Norrøna moved into Norrøna House, its newly transformed headquarters at Lysaker outside Oslo, Norway.

2022The Munich Store Opens
In 2022, Norrøna opened a flagship store in Munich.

2018Retailer of the Year
Norrøna was named Retailer of the Year at the prestigious Virke Trade Conference, one of Norway’s leading gatherings for the retail industry.

2015The New Norrøna HQ
In 2015, Norrøna moved its headquarters to Lysaker, just outside Oslo, bringing the company’s growing team together under one roof.

An eternity perspective with the leaderJørgen Jørgensen
In the second podcast episode with Jørgen Jørgensen, he reflects on the challenge of developing as a leader, and how he makes decisions with an eternity perspective.

Father, Innovator, and Entrepreneur.Jørgen Jørgensen
In this episode, Jørgen dives into the brand's history from the company’s first day on April 29th, 1929.