Magazine – Stories, Guides & Outdoor Inspiration | Norrøna®

12 reasons to visit a Norrøna Store
If you’re looking for more than just a retail transaction, here are 12 reasons why your next adventure starts at a Norrøna store.

Silhouette of a person riding a Norrøna mountain bike down a rocky cliff overlooking the ocean.

The Rolling Rules
Norwegian mountain bikers have written a few rules to follow on Norwegian trails. Maybe they are equally useful in all other countries of the world? Here they are. The mountain biker's good advice.

A man wearing a bright orange Norrøna ski suit, black ski gloves, a black helmet, and orange tinted goggles stands in a snowy mountain pass. The background features a snowy mountainous landscape with a body of water in the distance. The man has two black ski poles and a pair of Norrøna skis strapped to his back.

The Norrøna Legacy
Jørgen Jørgensen–owner and leader at Norrøna–tells the story of Norrøna’s engagement in Norwegian "friluftsliv"–life outdoors.

Five people in Norrøna clothing standing in a grassy field, holding and leaning on mountain bikes. A line of trees is in the background. There is a fallen log in the foreground.

Forty Years of Norwegian Trail Riding
Come along on a quick trip through the long history of the Norwegian trail riding phenomenon.

A person wearing a red Norrøna jacket skis down a snowy slope.

Deep Experience: Bundle of Energy
She started ice climbing when she was 8 and conquered the highest mountain in the United States as a 12-year-old. Now Merrick Johnston is juggling life as a ski guide, entreprenur and mother in...

A red paraglider flies over a grassy hillside with a mountain in the background. The sky is blue and clear, with a few wispy clouds.

Hike and Fly in the Swiss Alps
My name is Mike Aigroz, I am a Norrøna Ambassador and I live in Fruence Switzerland, a small village close to Préalpes. Join me for a day out on the ground and in the air.

A still lake reflects the cloudy sky and trees lining the shore.

From Daylight To Headlight
When autumn comes and darkness descends, the days gradually get shorter, the temperature slowly drops and it gets easier to sink deep into the sofa. But autumn is the perfect time to fill the quiet...

A person paddling a red canoe on a calm lake with clear water. A small island with trees is visible in the background.

Friluftsliv FemundThe Femund Inspiration
Norway might be best known for its sharp peaks and deep fjords, but you can also find a different landscape here in the north. A great wilderness. An area – far inland – where you can create your own...

Three people in winter clothing sitting on a snowy mountain. The person in the middle is wearing sunglasses and a Norrøna jacket.

What it really means to be a Norrøna ambassador
These days, the word “influencer” is often used to describe the product-pushing masters dominating social networking platforms. That’s why we who work within Norrøna bristle at the idea of our...

A man wearing a brown and black plaid shirt, a black fleece vest, and blue jeans sits on a set of concrete stairs with his hands clasped. He is smiling at the camera. His watch is visible on his left wrist.

Meet Carl
If you're ever in the Oslo area, stop by Norrøna House and say hello to Carl.

A person in orange ski gear is skiing down a snowy mountainside. The person is wearing a black helmet and appears to be in motion. The background shows more snow-covered mountains.

Deep Involvement - Norrøna’s Ski Tracks
Jørgen Jørgensen–owner and CEO at Norrøna–tells the story of Norrøna’s commitment to ski wear. Plus, he presents great news: three brand new Norrøna skis.

A skier in red Norrøna gear makes a turn down a snowy mountain slope. The skier is leaving a trail of snow behind them.

How trail running will help you become a stronger skier
It doesn’t matter what your skill level is, spending more time in nature and on trails will prepare you for a fun and adventurous ski season.

Long exposure photo of a snowy mountainside at night with three winding trails lit up by headlamps.

Friluftsliv Nights: Headlamp Skiing
When darkness comes, you must find the light yourself.

Two people ski down a snowy slope, a person in a blue plaid shirt is in the foreground, and a person in a black shirt is in the background. Both skiers are holding poles. The sky is blue.

The Stryn Phenomenon
When winter comes to an end, Stryn Summer Ski Center in Norway invites you to the biggest party.

A person rappelling down a snowy mountainside. The person is wearing a helmet and is attached to a rope. The mountain is covered in snow and ice.

Trollveggen: Winter Ascent“Swedish Route”
The first winter ascent of the enormous “Swedish Route” up Trollveggen (the Troll Wall) was performed by three young Norwegians during two cold weeks.

Two climbers on a snowy mountain ridge with a red tent in the background. The view is of a steep, snow-covered slope with a rocky cliff face to the right. The sky is blue with a few clouds.

Great Trango Tower1984
"It's still hard to talk about Trango. I have a surprisingly thin shell. My feelings lie just under the surface," says the Norwegian adventurer Stein P. Aasheim.

A climber stands on a snowy mountain peak, wearing a Norrøna jacket and holding an ice ax. The climber is silhouetted against a clear blue sky with a few puffy clouds. The view of the snow-capped mountains is breathtaking.

From High Fashion to High PeaksFriluftsliv Dialogue
Adventurer and Norrøna ambassador Elisa Røtterud loves talking, pain and solitude. No wonder she stumbled into fashion and high altitudes.