2005Ein neues minimalistisches und zeitloses Logo
Im Jahr 2005 beauftragte Jørgen Jørgensen die Designer Ole Sletten und Levi Bergqvist damit, die visuelle Identität weiter zu verfeinern.
Their goal was to create a more minimal, timeless version of the iconic Birkebeiner logo – one that would work seamlessly across products, packaging, retail environments, and global markets.
By simplifying the form while preserving its distinctive character and heritage, the redesign strengthened the logo’s longevity and helped establish the clean, modern expression that continues to represent Norrøna around the world today.
