2000Ein neues Logo von GRID
Im Jahr 2000 arbeitete Norrøna mit der norwegischen Designagentur GRID zusammen, um sein ikonisches Birkebeiner-Logo zu verfeinern und zu vereinfachen.
The goal was not to change the symbol’s identity, but to make it cleaner, more recognizable, and better suited for a new era of international branding.
By reducing visual complexity while preserving its historic character, the redesign helped strengthen the logo’s impact across products, stores, and global markets.
It marked another important step in Norrøna’s growing emphasis on design as a core part of the brand.
