1929Das Birkebeiner-Logo
Das Logo zeigt einen Birkebeiner, ein Symbol für Ausdauer im Gebirge, der als „Lebensretter des Königs“ bekannt ist.
Jørgen Jørgensen started the company J.J. Norrøna Sporting Goods and leather factory in Oslo the 29th of April, 1929. Norrøna is a slang name of a language spoken during the viking age.
The logo is a birkebeiner, a symbol of mountain endurance and known as “the lifeguard of the king”. The birkebeiners are known for a historic ski expedition to exile the king’s son from the Baglers. The initials of the company and founders name, Jørgen Jørgensen, were incorporated into the skis and shield.
