Norrøna a publié sa première interview officielle de Mathilde et Josefine Jørgensen, membres de la cinquième génération de la famille, marquant ainsi un nouveau chapitre dans l’histoire presque centenaire de l’entreprise.
Pour la première fois, les deux sœurs se sont retrouvées sous les feux des projecteurs et ont livré leurs réflexions sur leur enfance au sein de l’une des marques de plein air les plus emblématiques de Norvège.
As daughters of fourth-generation owner Jørgen Jørgensen and his wife Randi Rebecca Almlid, they represent the potential future of a company that has remained family-owned since its founding in 1929.
While both emphasized that there has never been any expectation that they must take over the business, they spoke openly about their growing interest in Norrøna’s products, culture, and long-term responsibility.
The interview offered a glimpse into the next generation of the Jørgensen family and hinted at the possibility that, one day, Norrøna could be led by its first female owners — continuing a family legacy that has now spanned five generations.
