2005Un nouveau logo minimaliste et intemporel
En 2005, Jørgen Jørgensen a fait appel aux designers Ole Sletten et Levi Bergqvist afin d’affiner davantage son identité visuelle.
Their goal was to create a more minimal, timeless version of the iconic Birkebeiner logo – one that would work seamlessly across products, packaging, retail environments, and global markets.
By simplifying the form while preserving its distinctive character and heritage, the redesign strengthened the logo’s longevity and helped establish the clean, modern expression that continues to represent Norrøna around the world today.
