2000Un nouveau logo signé GRID
En 2000, Norrøna s’est associée à l’agence de design norvégienne GRID pour moderniser et simplifier son emblématique logo Birkebeiner.
The goal was not to change the symbol’s identity, but to make it cleaner, more recognizable, and better suited for a new era of international branding.
By reducing visual complexity while preserving its historic character, the redesign helped strengthen the logo’s impact across products, stores, and global markets.
It marked another important step in Norrøna’s growing emphasis on design as a core part of the brand.
