Episode #21

An eternity perspective with the leaderJørgen Jørgensen

A man wearing a black Norrøna jacket and a baseball cap holds two skis in his hand, standing in front of a body of water.

FeaturingJørgen Jørgensen, Eivind Eidslott

Guest

Jørgen Jørgensen

4th generation owner and leader

The fourth generation owner and leader of Norrøna grew up with dinner table discussions centered around triumph and tragedy in exploration. It’s one of the many reasons he’s passionate about nature and building high-quality products.

Host

Eivind Eidslott

Journalist, Author, Outdoorsman

Chasing Summits, Capturing Stories.

In the second podcast episode with Jørgen Jørgensen, he reflects on the challenge of developing as a leader, and how he makes decisions with an eternity perspective.

As the fourth-generation owner and leader heads into the company's 95th year and his 20th year, he reflects on the challenge of developing as a leader and how he makes decisions with an eternity perspective.

In this episode, Jørgen discusses how hands-on he is with product development, the ultimate vision of the Norrøna House, and why a family-owned company is beneficial to the consumer.

Bonus! Jørgen saves some time to answer customer questions at the end.

Tamok Forest Run
Dark, deep and a little mystic. When the polar night settles over Tamok, a group of skiers and snowboarders head into the forest by headlamp – chasing powder and sharing the passion that brings them...

Three skiers wearing Norrøna gear climb a snowy mountain. A blue sky, islands, and ocean are in the background.

Magazine

Deep Winter, New Lines
Norrøna’s new collection delivers the latest in outdoor innovation, built on Extreme User Testing, to fuel your biggest ski and snowboard adventures.

Packshot front image of tamok down750 Jacket Winter Twig

History

2021The first tamok collection
Introduced in 2021, Norrøna tamok brought a new approach to freeride clothing for snowboarders and skiers.

Group in Norrøna apparel posing with a small rocket in a desert under a rocket-propelled skier.

Event

Video

Join Norrøna on an Adventure
We are all born to be curious – to see what lies around the next corner. Norrøna Adventure creates trips that take you there, in Norway and around the world.

Five green Norrøna layering products representing steps from base layer to outer shell.

Campaign

The Art of Five Layers
In snowy mountains, knowing how to dress is key. We've spent decades perfecting the science of layering. We call it The Art of Five Layers – and here's how it works.

A person in black Norrøna outerwear adjusts ski goggles, ski poles visible. The taillights of a car are in the background.

History

2025The Norrøna x Porsche Collab
In 2025, Norrøna teamed up with the iconic sports car manufacturer Porsche to create a unique collection inspired by a shared passion for performance, innovation, and timeless design.

A person in yellow Norrøna gear stands on a snow-covered mountain peak with a pair of skis and ski poles. A vast expanse of snow-capped mountains and a glistening body of water stretch out below.

Event

Smiling woman in blue Norrøna ski gear on a snowy mountain peak overlooking a fjord.

Video

First Turns in Norway
Amie Engerbretson's first day of skiing in Norway started in rain and cloud. Then the clouds lifted over Stetind – Norway's national mountain.

Related products – Men

Gore-Tex <span class="-lower">down<sup>800</sup></span> Jacket – Baked Apple

Related products – Women

An eternity perspective with the leaderJørgen Jørgensen

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Tamok Forest Run
Dark, deep and a little mystic. When the polar night settles over Tamok, a group of skiers and snowboarders head into the forest by headlamp – chasing powder and sharing the passion that brings them...

Deep Winter, New Lines
Norrøna’s new collection delivers the latest in outdoor innovation, built on Extreme User Testing, to fuel your biggest ski and snowboard adventures.

2021The first tamok collection
Introduced in 2021, Norrøna tamok brought a new approach to freeride clothing for snowboarders and skiers.

TGR 31st Annual Freeride FilmNorrøna Flagship Store Oslo

Join Norrøna on an Adventure
We are all born to be curious – to see what lies around the next corner. Norrøna Adventure creates trips that take you there, in Norway and around the world.

The Art of Five Layers
In snowy mountains, knowing how to dress is key. We've spent decades perfecting the science of layering. We call it The Art of Five Layers – and here's how it works.

2025The Norrøna x Porsche Collab
In 2025, Norrøna teamed up with the iconic sports car manufacturer Porsche to create a unique collection inspired by a shared passion for performance, innovation, and timeless design.

Win a spot at the Norrøna London Opening

First Turns in Norway
Amie Engerbretson's first day of skiing in Norway started in rain and cloud. Then the clouds lifted over Stetind – Norway's national mountain.

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Related content

Freeride Film Screening: Dansul NaturiiNorrøna Flagship Store Munich

Tamok Forest RunDark, deep and a little mystic. When the polar night settles over Tamok, a group of skiers and snowboarders head into the forest by headlamp – chasing powder and sharing the passion that brings them...

Deep Winter, New LinesNorrøna’s new collection delivers the latest in outdoor innovation, built on Extreme User Testing, to fuel your biggest ski and snowboard adventures.

2021The first tamok collectionIntroduced in 2021, Norrøna tamok brought a new approach to freeride clothing for snowboarders and skiers.

TGR 31st Annual Freeride FilmNorrøna Flagship Store Oslo

Join Norrøna on an AdventureWe are all born to be curious – to see what lies around the next corner. Norrøna Adventure creates trips that take you there, in Norway and around the world.

The Art of Five LayersIn snowy mountains, knowing how to dress is key. We've spent decades perfecting the science of layering. We call it The Art of Five Layers – and here's how it works.

2025The Norrøna x Porsche CollabIn 2025, Norrøna teamed up with the iconic sports car manufacturer Porsche to create a unique collection inspired by a shared passion for performance, innovation, and timeless design.

Win a spot at the Norrøna London Opening

First Turns in NorwayAmie Engerbretson's first day of skiing in Norway started in rain and cloud. Then the clouds lifted over Stetind – Norway's national mountain.

Related products – Men

Men'slofotenGore-Tex down800 Jacket

Men'slofotenflex1 Pants

Men'slofotenGore-Tex Pro Pants

Men'slofotenwarm2 Jacket

Men'slofotenGore-Tex Insulated short Pants

Men'slofotenGore-Tex Pants

Related products – Women

Women'slofotenGore-Tex Pro Jacket

Women'slofotenGore-Tex down800 Jacket

Women'slofotenGore-Tex thermo80 Jacket

Women'slofotenGore-Tex Pro Pants

Women'smøreGore-Tex Salopette

Women'smøreGore-Tex Jacket

Tamok Forest Run
Dark, deep and a little mystic. When the polar night settles over Tamok, a group of skiers and snowboarders head into the forest by headlamp – chasing powder and sharing the passion that brings them...

Deep Winter, New Lines
Norrøna’s new collection delivers the latest in outdoor innovation, built on Extreme User Testing, to fuel your biggest ski and snowboard adventures.

2021The first tamok collection
Introduced in 2021, Norrøna tamok brought a new approach to freeride clothing for snowboarders and skiers.

Join Norrøna on an Adventure
We are all born to be curious – to see what lies around the next corner. Norrøna Adventure creates trips that take you there, in Norway and around the world.

The Art of Five Layers
In snowy mountains, knowing how to dress is key. We've spent decades perfecting the science of layering. We call it The Art of Five Layers – and here's how it works.

2025The Norrøna x Porsche Collab
In 2025, Norrøna teamed up with the iconic sports car manufacturer Porsche to create a unique collection inspired by a shared passion for performance, innovation, and timeless design.

First Turns in Norway
Amie Engerbretson's first day of skiing in Norway started in rain and cloud. Then the clouds lifted over Stetind – Norway's national mountain.

Men'slofoten
Gore-Tex down⁸⁰⁰ Jacket

Men'slofoten
flex¹ Pants

Men'slofoten
Gore-Tex Pro Pants

Men'slofoten
warm² Jacket

Men'slofoten
Gore-Tex Insulated short Pants

Men'slofoten
Gore-Tex Pants

Women'slofoten
Gore-Tex Pro Jacket

Women'slofoten
Gore-Tex down⁸⁰⁰ Jacket

Women'slofoten
Gore-Tex thermo80 Jacket

Women'slofoten
Gore-Tex Pro Pants

Women'smøre
Gore-Tex Salopette

Women'smøre
Gore-Tex Jacket