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Outdoor/Hiking

Hiking AmbassadorAdventurer

A person wearing a dark grey Norrøna shirt in a green, grassy field.
A person wearing a dark grey Norrøna t-shirt standing outdoors.
  • Hiking Ambassador
  • From:?
  • Ambassador since: 2026
  • Outdoor activities: Skiing, Mountain Biking, Hiking, Fly fishing

This year, we set out to find Norrøna's first-ever hiking ambassador. As a nearly 100-year-old brand with a wide range of all-weather gear and more than 25 different pairs of hiking pants, we figured it was about time. Throughout the spring and summer, we invited outdoor enthusiasts from around the world to apply. How did it go, you ask? Well, let's just say we had quite a response.

Our new hiking ambassador seems to spend just about every waking hour outdoors. They've settled in one of the most beautiful places in the world, with mountains and fjords right on their doorstep. Hiking might be their preferred activity, but they're no stranger to ski touring, mountain biking or fishing at sunset either.


We can't wait to introduce you to someone who lives for year-round adventures, cares deeply about their local outdoor community and knows how to tell a good story.


Is it you? A friend of yours, maybe? Stay tuned and find out.

Hiking Ambassador in action

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