- Andreas Tonelli
- Ambassador since: 2023
Achievements:
- Climb and descend by bike of Ojos de Salado (6.893m)
- First ascent of "Onda di Hokusai" (750m, WI6, 60°, M3)
- Bike Expedition to Volcán Tupungato (6.570m)
Professional mountain biker and Norrøna ambassador Andreas Tonelli lost his life in a biking accident on July 15 2025, near Piz Duleda. He made a profound impression on everyone fortunate enough to meet him.
Professional mountain biker, true gentleman, and Norrøna ambassador Andreas Tonelli lost his life in a biking accident on July 15 2025, near Piz Duleda in his home mountains: the Italian Alps.
Andreas was a passionate, dedicated, and important voice within the Norrøna family. We remember his big smile and his deep love for mountain biking, for nature, and for the friendships forged out there.
Not only did he take part in testing and developing new Norrøna products, Andreas also worked as a bike guide for Norrøna Adventure — sharing his passion for mountain biking with every guest he met.
He made a profound impression on everyone fortunate enough to meet him.
Below you can read his previous ambassador interview.
Where did you grow up?
I was born and raised in Südtirol, the northernmost, german speaking Province of Italy.
Where do you currently call home?
First and foremost the Dolomites, but since I travel 7 months a year also all the other places around the World where I feel free and happy.
Activity
Mountain biking, Splitboarding
What year did you join the Norrøna family?
2023
What do you actively do to cut back on your carbon footprint?
I live in a wooden eco house and try to use my car as little as possible. I try to buy only local food and eat very little meat. Last but not least, I bike a lot!
Where is your favorite place in the world?
My home mountains, the Dolomites and Lofoten Islands in Norway.
What advice would you give your 10-year-old self?
Travel as much as you can, because traveling is still the most intense form of learning.
What hobbies do you enjoy participating in?
I am lucky to have turned my favorite hobbies and passions into my profession: Biking and Splitboarding!
What is/are your hidden talent(s)?
Cleaning home and cooking good Italian food! ;-)
If you could choose a superpower, what would it be and why?
The ability to travel through time. I would love to explore the world before humans started to impact it.
Andreas Tonelli in action
Related products
