2024 führte Norrøna außerdem die møre-Kollektion ein, eine designorientierte Skibekleidungslinie, die von den imposanten Bergen inspiriert ist, die sich in Sunnmøre im Westen Norwegens direkt aus den Fjorden erheben.
Combining premium materials, refined aesthetics, and technical performance, the collection reflected a growing desire among skiers for products that seamlessly blend mountain functionality with contemporary design.
The collection was shaped through a close collaboration between Norrøna’s R&D Director, Fredrik Lundberg, and long-time Norrøna ski ambassador and ski mountaineering guide Asbjørn Eggebø Næss.
Many of the defining ideas behind the collection emerged during countless conversations at Asbjørn’s home in the heart of Møre og Romsdal, surrounded by the very mountains that inspired the line.
These meetings became an important testing ground for everything from fit and functionality to colors, materials, and design details, ensuring that the collection reflected the needs and experiences of dedicated skiers who spend their lives in steep mountain terrain
