År 2019 öppnade Norrøna sin första varumärkesbutik i USA i Boulder, Colorado, vilket markerade en viktig milstolpe i företagets internationella expansion.
Boulder, som ligger inbäddat vid Klippiga bergens fot, var ett självklart val – en stad känd för sin djupt rotade friluftskultur, aktiva livsstil och passionerade gemenskap av klättrare, skidåkare, löpare och äventyrare.
Öppningen innebar mer än bara en ny butik. Den symboliserade Norrønas utveckling från ett skandinaviskt friluftsvarumärke till ett verkligt globalt företag.
Just as the first Oslo store had become a gathering place for Norway’s outdoor community, the Boulder store was designed to connect with American adventurers through events, storytelling, product expertise, and shared experiences in the outdoors. It was another important step in bringing nearly a century of Norwegian outdoor heritage to a global audience.
Shortly after opening its first U.S. store in Boulder, Norrøna expanded its North American presence with the opening of a flagship store in SoHo, New York City. Located in one of the world’s most influential retail districts, the store introduced Norrøna’s Norwegian outdoor heritage to a global audience of travelers, creatives, and urban adventurers.
The opening marked another important step in the company’s international growth strategy and demonstrated how a brand born in the mountains of Norway could find a home in one of the world’s most dynamic cities.
