2005En ny minimalistisk och tidlös logotyp
År 2005 anlitade Jørgen Jørgensen formgivarna Ole Sletten och Levi Bergqvist för att ytterligare förfina sin visuella identitet.
Their goal was to create a more minimal, timeless version of the iconic Birkebeiner logo – one that would work seamlessly across products, packaging, retail environments, and global markets.
By simplifying the form while preserving its distinctive character and heritage, the redesign strengthened the logo’s longevity and helped establish the clean, modern expression that continues to represent Norrøna around the world today.
