2000En ny logotyp av GRID
År 2000 samarbetade Norrøna med den norska designbyrån GRID för att förfina och förenkla sin ikoniska Birkebeiner-logotyp.
The goal was not to change the symbol’s identity, but to make it cleaner, more recognizable, and better suited for a new era of international branding.
By reducing visual complexity while preserving its historic character, the redesign helped strengthen the logo’s impact across products, stores, and global markets.
It marked another important step in Norrøna’s growing emphasis on design as a core part of the brand.
