- Chris Holter
- Från:Nesodden, Norway
- Startet in Norrøna: 2010
Facts:
- Arctic Surf Visual Documentation: Captured the evocative, powerful imagery for the "Waves From Eternity" campaign on the Varanger Peninsula and Finnmark County, documenting extreme cold-water surfing in the remote Barents Sea.
- Global Ambassador Expeditions: Successfully photographed high-profile team excursions, including the mountain biking expedition down the steep Midsundtrappene stairs with Geoff Gulevich, as well as alpine photo shoots in Chamonix, Stryn, and Mont Blanc.
- Product Launch & Editorial Storytelling: Headed the creative photography for prominent editorial features and product stories, including the development of the møre freeride/touring collection and “The Search for the Perfect Ski Wear” campaign.
- Brand Visual Asset Leadership: Continues to shape Norrøna’s global visual identity across digital lookbooks, specialized retail imagery, and international marketing initiatives.
Chris Holter is the visual storyteller - capturing authentic moments of human endurance and technical apparel performance across the globe.
Chris Holter is Executive Producer and Creative at Norrøna and Photo Editor of Norrøna Magazine. One of the most prolific photographers in Norrøna’s history, he has spent decades documenting adventures across mountain ranges, collections, destinations, and generations of Norrøna ambassadors.
Along the way, his photography has helped shape the visual identity of the brand – from remote expeditions to defining moments in the wild. A dedicated snowboarder and runner himself, Chris knows that real effort creates real stories.
His images capture both – and continue to inspire a global audience.performance design and the international outdoor community.
