2000En ny logo fra GRID
I 2000 inngikk Norrøna et samarbeid med det norske designbyrået GRID for å videreutvikle og forenkle sin ikoniske Birkebeiner-logo.
The goal was not to change the symbol’s identity, but to make it cleaner, more recognizable, and better suited for a new era of international branding.
By reducing visual complexity while preserving its historic character, the redesign helped strengthen the logo’s impact across products, stores, and global markets.
It marked another important step in Norrøna’s growing emphasis on design as a core part of the brand.
