År 2023 förvärvade Norrøna Norrøna Canvas Telemark, en unik vildmarkslodge i hjärtat av Telemark i Norge.
Canvas grundades ursprungligen av friluftsentreprenören Jan Fasting och hade byggt upp ett internationellt renommé för sitt spektakulära nätverk av följsamma mountainbikeleder, liksom för sina enastående möjligheter till terränglöpning, vandring och avkoppling i naturen.
The acquisition represented another step in Norrøna’s journey from creating outdoor equipment to creating outdoor experiences.
For fourth-generation owner Jørgen Jørgensen, a passionate mountain biker himself, Canvas had long been a favorite destination. Beyond the riding, the lodge became a natural venue for board meetings, leadership gatherings, and conversations with partners and friends of the brand.
Surrounded by forests, lakes, and endless trails, Canvas embodied Norrøna’s belief that some of the best ideas emerge when people step outside and into nature.
