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2002The Launch of the Offtrack Collection

A person in a Norrøna jacket mountain biking in the highlands, with snow-capped mountains in the background, reflected in the water.

In 2002, Norrøna launched Offtrack, its first dedicated multi-sport collection.

Designed for outdoor enthusiasts who moved seamlessly between activities and seasons, the collection reflected a growing trend toward versatile, lightweight equipment.

Whether hiking, trail running, or mountain biking through the mountains, Offtrack offered adaptable performance without being tied to a single discipline. The launch marked an important step in broadening Norrøna’s reach beyond its traditional roots in climbing, skiing, and expedition travel.