2009The Launch of Norrøna Magazine

Magazine cover: Climber wearing Norrøna gear stands on a snowy peak with mountains in the background. "Norrøna Magazine" text overlay.

In 2009, Norrøna launched Norrøna Magazine.

A new international platform dedicated to storytelling, adventure, and outdoor culture. To lead the initiative, the company recruited Eivind Eidslott – an editor, writer, speaker, and co-founder of Norway's leading ski magazine, Fri Flyt.

2009The Launch of Norrøna Magazine

2003The New Collection Names
In 2003, Norrøna introduced a new way of organizing its products by grouping them into collections named after iconic Norwegian destinations, beginning with the narvik collection.

2025The Zürich Store Opens
In 2025, Norrøna opened its 39th brand store in the heart of Zürich, further strengthening its presence in one of Europe’s most important outdoor markets.

Related

2003The New Collection NamesIn 2003, Norrøna introduced a new way of organizing its products by grouping them into collections named after iconic Norwegian destinations, beginning with the narvik collection.

2025The Zürich Store OpensIn 2025, Norrøna opened its 39th brand store in the heart of Zürich, further strengthening its presence in one of Europe’s most important outdoor markets.

2003The New Collection Names
In 2003, Norrøna introduced a new way of organizing its products by grouping them into collections named after iconic Norwegian destinations, beginning with the narvik collection.

2025The Zürich Store Opens
In 2025, Norrøna opened its 39th brand store in the heart of Zürich, further strengthening its presence in one of Europe’s most important outdoor markets.