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1929The birkebeiner logoThe logo is a birkebeiner, a symbol of mountain endurance and known as “the lifeguard of the king”.
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1950Modernizing the Birkebeiner logoAfter two decades, the Norrøna birkebeiner receives its first modernized update.
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1969Colorful update of logoThe Norrøna logo receives a colorful update with embroidered details.
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1976Bruno Oldani redesigns logoThird generation owner, Ole Jørgen Jørgensen, takes over the company and changes its name to Norrøna Sport AS. He hired Bruno Oldani, a well-known designer in Norway to redesign the logo.
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1977Return of the BirkebeinerKjell Witberg is hired to create a new minimalistic logo with the birkebeiner included.
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1983A New LogoIn 1983, Kjell Witberg also redesigned Norrøna’s Birkebeiner logo, giving the historic symbol a more modern and distinctive look.
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1991Simplified logo, brighter colorsIn 1991, designer Lars Ebbesen introduced a refined version of Norrøna’s Birkebeiner logo.
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2000A New Logo by GRIDIn 2000, Norrøna partnered with the Norwegian design firm GRID to refine and simplify its iconic Birkebeiner logo.
Logo