Velkommen til naturen
tillbaka

Vi reser till platser som inspirerar oss, ägnar oss åt de aktiviteter vi älskar, möter människor som brinner för det de gör och följer våra ambassadörers spännande vardag.

The ultimate pioneer dream - Part 1

what if this simple life outdoors could be our every day life for 1 year? A life in the bush without internet, without a phone and just away from people. Just this little family of two-legged humans and our four-legged dogs. 

East face of Gessnertind

Ambassador Robert Caspersen got an opportunity to visit the Antarctic continent again in November/December 2017. The main target was the over one thousand meters high east face of Gessnertind.

Lyngen – The white hotel

While long known as a touring destination, getting on top of a good big mountain line in Lyngen, Norway is hard.

The trail to Pawar Himal

Welcome to unstad

For almost ninety years we've been welcoming people to nature by developing products for the extreme users who long to discover untouched terrain. However, there has always been this one place where we haven’t set foot - until now.

Tamok Valley – a Dark Bright Spot

Have you ever heard the expression: “To the world you may be just one person, but to one person you may be the world”?

The story behind fjørå

Many years have passed since we created Norrønas first mountain bike specific products and released the fjørå concept. From then on it’s been a fun ride!

Canvas Hotel - Home of Riders

Imagine the perfect bike trail, far from the closest house, road or power line.

Climbing Falketind in the winter

Every now and then, the wind decides to act like a freight train, picking up everything in its path and transporting it somewhere else.

Climbing Falketind in the summer

Here I lie, peeking over the edge of the Falketind plateaux, but the 1000-metre free fall drop below me is making me dizzy, so I quickly retreat.

Trollveggen 1980

The first winter ascent of the enormous Swedish Route up Trollveggen (the Troll Wall) was performed by three young Norwegians in February 1980. Three decades later, their feat has yet to be repeated.

The little adventurers

Adventurers. Defined as a type of person looking for adventures. A person that has trouble settling down with the known and the familiar, that keeps seeking new places and new experiences. Once we were all adventurers.

Shoot straight

It is finally here. The date above all others. The expectations are high – not only to the day itself but also to the four months ahead filled with fun and excitement. 

A day out birdwatching

"I think we have a lot to learn from watching the play of nature. There’s nothing more beautiful than watching nature’s own dance".

Great Trango Tower

"It’s still hard to talk about Trango. I have a surprisingly thin shell. My feelings lie just under the surface".

Träffa en av Norrønas största legender

Det är något särskilt med bergen, att vara där uppe. Platsen, vänskapen. Vi tar alltid med oss en gammal fleecejacka på resor. Den är enorm, stor nog att ha på sig ovanpå alla sina kläder. När du kommer till en säkerhetspunkt får du säkerhetspunktjackan så att du håller dig varm.

Tomas Carlström