In 2022, Norrøna unveiled its ambitious 2029 Responsibility Roadmap, setting a clear course toward the company’s 100th anniversary in 2029.
Building on the foundation established when responsibility became the fourth pillar of the company alongside quality, function, and design, the roadmap outlined a series of bold environmental and social goals aimed at reducing Norrøna’s overall footprint while extending the lifespan of its products.
The initiative reflected a long-term commitment to transforming every part of the business – from materials, manufacturing, and transportation to repair services, circular business models, and transparency throughout the supply chain.
Looking toward its centennial, Norrøna made it clear that future success would not only be measured by product innovation and business growth, but also by its ability to become a more responsible and sustainable outdoor company.
