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1995World's first hybrid product

A vintage Norrøna ad featuring skiers and roller-skiers in orange Norrøna suits doing extreme sports, framed with text and a cartoon viking logo.

In 1995, Norrøna introduced a new collection of microfiber products developed specifically for telemark skiers.

Lightweight, breathable, and quick-drying, the new materials reflected a broader shift in outdoor apparel toward greater comfort and freedom of movement.

As telemark skiing experienced a renaissance across Scandinavia and North America, Norrøna responded with technical clothing designed for long ascents, dynamic descents, and the unique demands of free-heel skiing.