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Reisen zu inspirierenden Orten, Dinge tun, die wir lieben, passionierte Menschen treffen und den spannenden Alltag unserer Botschafter verfolgen.

Lyngen – The white hotel

While long known as a touring destination, getting on top of a good big mountain line in Lyngen, Norway is hard.

Welcome to unstad

For almost ninety years we've been welcoming people to nature by developing products for the extreme users who long to discover untouched terrain. However, there has always been this one place where we haven’t set foot - until now.

Tamok Valley – a Dark Bright Spot

Have you ever heard the expression: “To the world you may be just one person, but to one person you may be the world”?

The story behind fjørå

Many years have passed since we created Norrønas first mountain bike specific products and released the fjørå concept. From then on it’s been a fun ride!

Canvas Hotel - Home of Riders

Imagine the perfect bike trail, far from the closest house, road or power line.

Climbing Falketind in the winter

Every now and then, the wind decides to act like a freight train, picking up everything in its path and transporting it somewhere else.

Climbing Falketind in the summer

Here I lie, peeking over the edge of the Falketind plateaux, but the 1000-metre free fall drop below me is making me dizzy, so I quickly retreat.

Trollveggen 1980

The first winter ascent of the enormous Swedish Route up Trollveggen (the Troll Wall) was performed by three young Norwegians in February 1980. Three decades later, their feat has yet to be repeated.

The little adventurers

Adventurers. Defined as a type of person looking for adventures. A person that has trouble settling down with the known and the familiar, that keeps seeking new places and new experiences. Once we were all adventurers.

Shoot straight

It is finally here. The date above all others. The expectations are high – not only to the day itself but also to the four months ahead filled with fun and excitement. 

A day out birdwatching

"I think we have a lot to learn from watching the play of nature. There’s nothing more beautiful than watching nature’s own dance".

Great Trango Tower

"It’s still hard to talk about Trango. I have a surprisingly thin shell. My feelings lie just under the surface".