En 2004, Norrøna a lancé le concept lofoten, une collection spécialement conçue pour l’univers alors émergent du ski freeride.
At its core were the lofoten XCR jacket and pants, among the first ski garments to combine Gore-Tex XCR technology with Gore-Tex Soft Shell materials for enhanced comfort, mobility, and weather protection.
Inspired by the dramatic mountains and deep fjords of Norway’s Lofoten Islands, the collection helped redefine technical ski apparel and would go on to become one of the most iconic product lines in Norrøna’s history.
Norrøna lofoten was – and still is – the cornerstone of Norrøna´s famous Loaded Minimalism design philosophy.
