In 2025, Norrøna launched Varg, its very own expedition sailing yacht, marking another major step in the company’s transformation from an outdoor equipment brand into a provider of world-class adventure experiences.
Designed as a floating basecamp for exploration above the Arctic Circle, Varg brings guests deep into the remote fjords, islands, and mountain ranges of Northern Norway for skiing, hiking, mountain biking, wildlife encounters, and unforgettable encounters with Arctic nature.
The Norwegian-built yacht was carefully refurbished to combine Scandinavian comfort with expedition capability, featuring cabins, a wood-fired sauna, hot tubs, exceptional cuisine, and access to places in Northern Norway that few travelers ever reach.
For fourth-generation owner and leader Jørgen Jørgensen, Varg represented a natural extension of Norrøna’s mission: not only to create the gear people need for adventure, but to help create the adventures themselves.
Together with Norrøna’s future network of lodges and guided journeys in Northern Norway, Varg became one of the clearest expressions yet of the company’s vision of connecting people more deeply with nature.
