Norrøna Magazine

Travelling to places that inspire us, doing the activities we love, meeting passionate people and following the exciting everyday life of our ambassadors.

  • Welcome to skibotn

    Flying into the region around Tromsø, you cannot be anything else than amazed. Even if you’ve heard endless tales of its beauty, seen countless of photos or videos, or even been there before – the dramatically spectacular nature never sieze to amaze us humans.

  • Norrøna unstad - arctic surf

    This fall we will be launching a new collection specially developed for arctic surfing. The line will consist of a complete set up made to conquer the cold waters of the north.

  • Tamok Valley – a Dark Bright Spot

    Have you ever heard the expression: “To the world you may be just one person, but to one person you may be the world”?

  • Shoot Straight

    It is finally here. The date above all others. The expectations are high – not only to the day itself but also to the four months ahead filled with fun and excitement. There is a unique smell that starts spreading and it is sneaking ductile into the sub consciousness and letting the excitement spread throughout the body.

  • Ski touring - Summit to Shore

    Not far from the well known Lofoten and Lyngen, but still just as wild and free is Senja, Norway's second largest island; the Adventure Island. We got our own ski adventure there. This is our story in pictures.

  • Climbing Falketind in the Summer

    Here I lie, peeking over the edge of the Falketind plateaux, but the 1000-metre free fall drop below me is making me dizzy, so I quickly retreat.

  • The Little Adventurers

    Adventurers. Defined as a type of person looking for adventures. A person that has trouble settling down with the known and the familiar, that keeps seeking new places and new experiences. Once we were all adventurers.

  • A day out - Tobi Tritscher

    Training. Working. Waiting. That’s how Tobi Tritscher describes his days at the moment. We’re not feeling too sorry for him though, as we suspect he has some good times ahead as soon as the white gold starts to fall from the sky.

  • Trollveggen, february 1980

    The first winter ascent of the enormous Swedish Route up Trollveggen (the Troll Wall) was performed by three young Norwegians in February 1980. Three decades later, their feat has yet to be repeated.

  • The Story Behind fjørå

    Many years have passed since we created Norrønas first mountain bike specific products and released the fjørå concept. From then on it’s been a fun ride!

  • Cold Prey; The Hunt for Powder and Grams

    “Kvikk lunsj* is not a damn break-worthy chocolate bar! It’s too light, not high enough in calories.”

  • The long day

    Skiing to the best viewpoint in the Jotunheimen.

  • Norrøna Lofoten - Colors completely coordinated

    "Don’t like the weather? Wait five minutes". Seth Hobby is American, but after six years of working as a guide in the Lofoten mountains he’s starting to get almost as good grip on the terrain, weather and the snow as a fourth generation fisherman from Lofoten has on the fish banks, the current of the sea and the waves.

  • Ski top tour in Lyngen Norway - The white hotel

    While long known as a touring destination, getting on top of a good big mountain line in Lyngen, Norway is hard.

  • Norrona organic cotton - Why use organic cotton?

    What consequences are associated with the production of conventional cotton? Would a switch from conventional cotton production to organic production be sustainable?

  • How to Climb Falketind in the Winter

    Every now and then, the wind decides to act like a freight train, picking up everything in its path and transporting it somewhere else.

  • A Day Out - Jon Bokrantz

    If you go anywhere, even the most exciting places on earth, you will miss your home. After all, home is where it all started.

  • The Family Gathering

    Bringing together the team of Norrøna ambassadors is like gathering the family for a holiday.

  • Climbing - Meteora

    Meteora a place full of history, both climbing and cultural wise. With stunning landscape and food to boot.

  • 37 National Parks in 80 days

    Two boys. 37 national parks. 80 days. Unfamiliar terrain, with tempting peaks to ascend.

  • Indian summer in Nelson

    Steepness. High caliber trails. Handmade hits of wood and dirt. Laidback atmosphere. It all equals one of the most legendary biking areas in the world. We’re talking about Nelson, BC.

  • The return to the Southern Patagonian Icecap

    The southern Patagonian icecap is the largest icecap in South America, and lies in the Andes between Chile and Argentina.

  • Norrøna - Portrait of Thomas Carlström

    Meet one of Norrøna’s biggest legends. ....Meet Tomas Carlström.

  • Norrøna - The North Pole with Børge Ousland and Erling Kagge

    A story about fake money, student trips to Poland, a slipped disc and a little ski trip to the North Pole in 1990. The main characters: Erling Kagge, Børge Ousland and a guy named Geir.

  • Everest '85

    Welcome to 1985. A live report from the first Norwegian Mount Everest-expedition.

  • Trans Alaska

    3,000 kilometers, 282 days, 46 bears, one Lars Monsen, and a girl of 20 who lied about her age so she could come along. This is her story.

  • Inger Bjerke

    Meet the Norrøna ambassador who experienced the founding of the company on April 29, 1929.

  • Throwback with Christine Hargin

    She would pick sushi over pizza any day, even so there’s nothing high maintenance about Christine Hargin.

  • The Anniversery Route up Store Midtmaradalstind

    ‘Anniversary Route’ up Store Midtmaradalstind peak in Western-Norway was all that four young men dreamed about 35 years ago : A thousand meters of stone, snow, ice and frozen moss.

  • Bruno Compagnet; Professional Ski Bum

    Born in the Pyrenees, his face weathered but one look in his eyes and you’ll realize the wrinkles are from a lifetime smiling.

  • Andermatt

    You’ve surely dreamt of such a place – Andermatt is a Eurodisney for freeriders, natures gift to the down-hill people.

  • Trango

    ”It’s still hard to talk about Trango. I have a surprisingly thin shell. My feelings lie just under the surface.” Stein P. Aasheim, Trango climber in 1984.

  • A day out - Birdwatching with Jan Erik Blom and Martin Blom

    A day out with hunting ambassadors Jan Erik and Martin Blom.

  • Big adventures - Small adventurers

    Norrøna launched a brand new junior collection in 2014 as they felt it was time to let small adventurers go on big adventures.

  • Transalp

    A civilized hiking experience.

  • Climber Robert Caspersen's top picks from Norrøna

    In Patagonia you need to be prepared for all types of weather. You must expect strong winds. The temperatures vary a lot both from day to day and with your position and altitude.

  • Ski touring the lyngen alps - North Nirvana guide

    Experience the Lyngen Alps. That's some kind of an order.

  • A day out - Christine Hargin

    After experiencing a couple of days where the clouds have been hanging low covering the city, and you only meet people inside at the pubs - way down in their pines, planning their next steep adventure - Chamonix wakes alive when the sun all of a sudden finds its way down to the valley.

  • Patagonia revisited

    In November I visited Patagonia with my two friends Ole Ivar Lied and Trym Atle Sæland. As usual our ambitions were high, with plans for new routes on the highest peaks. But from earlier trips to Patagonia we knew that it is the notorious weather that dictates what kind of objectives you can attempt – if you get to do anything at all during your stay…

  • A day out - Japan

    We teamed up with Andreas Wiig to visit our Japanese friends on the other side of the world. Our main goal for the trip was to ride as much powder as possible, a plan that turned out to be pretty easily conducted.

  • Profile: Andreas Ygre Wiig

    For snowboarder Andreas Ygre Wiig, 32, life boils down to powder, feeling good and the next season.

  • Georgia - The other place

    Are you dreaming about skiing untouched backcountry? Go to Georgia. Not the US state. The country.

  • Upcycled

    Forty plastic bottles travelled around the world to become a 100-percent recycled Norrøna fleece jacket.

  • Portrait: The Climber

    Magnus Midtbø is one of the world's best climbers. And he is one of Norrøna's newest ambassadors.

  • A day out - Bohuslän

    Three climbers, all with different backgrounds and different stories, gathered in the place that many would say has the best crags in Scandinavia; Bohuslän.

  • Unrepeated

    In a huge cave near Santa Linya in Spain, which once used to be the home of Neanderthals, you now find one of the best climbing crags in the world.

  • Recon - behind the seams

    Spawning from a limited military edition of our dovre hunting shell, which was first made for the Norwegian marine special forces in the early 90’s and later requested by both Swedish and Danish special forces, recon was released in 1998.

  • The Svalbard Scenes

    Norrøna has a famous collection. It is made for outdoor activities. It’s called svalbard. This is why.

  • Swiss Quality

    The train winds its way like a thread through the mountains. We're going skiing.

  • The Reindeer Hunters

    “We’d been walking for several hours”, says Martin Blom, Norrøna’s seasoned hunting ambassador, recalling one of his best hunting trips this autumn.

  • Straight Up

    Norrøna’s climbing ambassador Hilde Bjørgaas always returns to the steep mountain walls of the Lofoten islands.

  • Narvik Backcity Riding

    Choose the city, choose the mountain, choose April. Choose Narvik, Norway.

  • The Gateway to Jotunheimen

    Some 192 years ago, geology student Baltazar Mathias Keilhau and medical student Christian Peder Bianco Boeck discovered what may be Norway’s most beautiful mountain range : Jotunheimen.

  • Canvas Hotel - Home of riders

    Imagine the perfect bike trail, far from the closest house, road or power line.

  • Higher Ground

    “We will remember this day for at least three years,” says a villager from Gondla deep in the Indian Himalaya full of gratitude.

  • Røldal - o - rama

    The tale of a tiny Norwegian hamlet that became a freeride capital.

  • Steep Antarctica

    “If I were to sum up this trip to Ulvetanna in just a few words, I would say it was marked by a lot of challenging weather, too little time, not enough courage, good friendship and enchanting surroundings – plus a few projects that have yet to be completed”

  • Adventure Island

    Welcome to Baffin Island. The last wilderness on Earth.

  • Lofoten - a love story

    Lofoten, will you marry me?

  • Portrait: Christine Hargin

    Christine Hargin is the Freeride World Tour’s best female freerider, and a new Norrøna ambassador.