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Xanthe DemasSkier, United States

A skier in a Norrøna jacket carves through deep powder snow, kicking up a white spray against a clear blue sky.
A person with ski goggles and a red beanie looks to the right wearing a Norrøna jacket, mountains behind.
  • Xanthe Demas
  • From:Aspen, United States
  • Ambassador since: 2021
  • Outdoor activities: Skiing, Mountain Biking

Achievements:
  • Being a lifelong ski bum

Xanthe Demas is a self-proclaimed lifelong "ski bum" who has turned a passion for the mountains into a masterclass in living well. Since joining the Norrøna family in 2021, she has become a voice for those who believe that the greatest accomplishment in life is simply building one that allows for maximum joy and peace.

Lifelong ski bum from Aspen.

Where did you grow up?
Telluride, Colorado, USA

Activity
Skiing, Mountain biking.

What year did you join the Norrøna family?
2021

What do you actively do to cut back on your carbon footprint?
From the little things like composting, eating vegetarian and buying hybrid cars to supporting brands that practice and preach green operations and provide high quality products for less consumption, to diving in head first in local and national policy and regulations. I always try to do my research and stay engaged in policies and regulations that make a real impact.

Where is your favorite place in the world?
Top of Palmyra Peak in Telluride, Colorado, USA.

What advice would you give your 10-year-old self?
Try to keep up with the people around you that you look up to. Chase the fastest skiers and bikers, engage the thinkers.

What hobbies do you enjoy participating in?
Puzzling, Margarita Drinking, Reading, Apres-ing (yes, it's a verb)

What is/are your hidden talent(s)?
Playing Tetris.

If you could choose a superpower, what would it be and why?
Reading minds... for many reasons, but most importantly so I could know which lines everyone was planning to ski on a powder morning and go the opposite way!

Xanthe Demas in action

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