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Goal 2100% responsible materials

  • 100% of our materials will come from recycled, organically grown, sustainable bio-synthetics, waste bi-products, reprocessed materials, or responsible animal based materials.
  • We utilize a circular business model (reduce, prolong, reuse, reprocess, recycle, biodegrade, and waste recovery) to ensure our materials will make the lowest impact on the planet.
  • All materials will have a valid third party verification.
Close-up of water droplets on a dark, textured Norrøna fabric.

100% responsible materials

Roadmap

While all materials have an impact on the environment, our goal is to continuously reduce our footprint and increase sustainable material innovation. To do so we are testing every material and product to ensure our standard for durability and high performance are met even when exploring the lowest possible footprint.

This report outlines our mission towards using more responsible materials. We invest in new technologies and farming methods with the hope of eventually using synthetic materials captured from greenhouse gas and supporting regenerative organic farming practices. However, we will not compromise and use a more sustainable material if it means creating a less sustainable product. The numbers and percentages listed are based on our total fiber purchase for the year providing the most specific data available. If you have any questions about this information, please contact our customer service team.
Brad Boren
Director of Sustainability and Innovation, Norrøna

Percent of responsible materials

75%201977%202080%202183%202286%202389%202492%202595%202698%202799%2028100%2029
actual
goal

Breakdown of materials

Materials used in production
200 456
Kg
Responsible
92.2%
Verified
Conventional
7.8%
Verified

Natural fibers

21% of total
41 440
Kg
Responsible
100%
Verified
Conventional
0%
Verified

Cotton

8% of total
16 078
Kg
Organic
100%
Reprocessed
0%
Conventional
0%

Wool

9% of total
18 570
Kg
RWS/GOTS
89%
Repossessed
11%
Conventional
0%

Leather

1% of total
1 128
Kg
LWG/GOLD
100%
Conventional
0%

Down

3% of total
5 664
Kg
RDS
62%
Recycled
38%
Conventional
0%

Man-made fibers

79% of total
159 016
Kg
Responsible
90%
Verified
Conventional
10%
Verified

Polyester

42% of total
84 046
Kg
Recycled
94%
Bio Syntetics
0%
Conventional
6%

Nylon

34% of total
68 765
Kg
Recycled
94%
Bio Syntetics
0%
Conventional
6%

Elastane

3% of total
6 205
Kg
Recycled
0%
Bio Syntetics
0%
Conventional
100%

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