2021The Launch of Norrøna Skis
In 2021, Norrøna expanded its ski universe with the launch of a dedicated ski collection built around the lofoten, lyngen, and tamok product families.
Rather than simply adding skis to its lineup, the company set out to create equipment that reflected the same principles of quality, functionality, and design, and responsibility that had guided its apparel for decades.
To achieve this, Norrøna partnered with Norwegian ski craftsman Endre Hals and his boutique ski brand EVI, where skis were handcrafted in a small factory housed inside a barn in Oppdal, Norway.
Combining traditional craftsmanship with modern engineering, the collaboration resulted in a series of highly specialized skis designed for the distinct skiing styles represented by the famous Norwegian mountain regions of Lofoten, Lyngen, and Tamok.
The project embodied Norrøna’s belief that the best products are created by passionate users and makers working closely together, and brought Norwegian ski manufacturing back into the heart of the mountains where the products were meant to be used.
