2005A new minimalistic and timeless logo
In 2005, Jørgen Jørgensen hired designers Ole Sletten and Levi Bergqvist to further refine its visual identity.
Their goal was to create a more minimal, timeless version of the iconic Birkebeiner logo – one that would work seamlessly across products, packaging, retail environments, and global markets.
By simplifying the form while preserving its distinctive character and heritage, the redesign strengthened the logo’s longevity and helped establish the clean, modern expression that continues to represent Norrøna around the world today.
