Polar explorer and Norrøna Ambassador Børge Ousland believes the arktis collection is not just about a brand or protection. He believes it’s a battle uniform.
Listen in to find out how the veteran explorer's collection came to life through its extreme user-driven philosophy. Deep dive into the details behind the designs, and find out why Ousland believes learning the hard way is the best way to learn.
Børge Ousland is no stranger to the world's harshest environments. As one of the most accomplished polar explorers alive, he has crossed Antarctica solo, traversed the Arctic Ocean unsupported, and spent months at a time in conditions that would stop most people in their tracks. That experience is the foundation of the Norrøna Arktis collection — gear that has been tested not in a lab, but in the field, at the edge of human endurance.
In this episode, Børge and host Eivind Eidslott go behind the scenes of the design process: what it means to build a "battle uniform," how feedback from real expeditions shapes every detail, and why Ousland insists that failure in the field is the most valuable design tool there is.
Whether you're a seasoned adventurer or simply curious about what it takes to create gear for the planet's most extreme conditions, this conversation offers a rare look at the intersection of exploration and craftsmanship.
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