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Ski/Snowboardmøre

2024The first møre collection

Five people wearing Norrøna clothing are backcountry skiing in a snowy mountain landscape.

Introduced in 2024, Norrøna møre was created to find a new sweet spot between lightweight touring and durable freeride.

Developed over several years in close collaboration with Norrøna’s ski and snowboard ambassadors, the collection combined low weight, durability, freedom of movement, and progressive functionality with a distinct new design direction and a more subdued color palette.

Built for freeriders who move between human-powered ascents and lift-accessed terrain, møre brought together decades of Norrøna ski innovation in a compact collection.

It was named after Møre on Norway’s west coast – where jagged, snow-covered mountains rise straight from deep fjords, creating a natural playground for ski touring and freeriding.

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