Deep Winter, New LinesThe new FW26/27 products drop

– Next winter starts now, says Jørgen Jørgensen, owner and leader of Norrøna.

It´s late summer, but our fourth-generation, family-owned outdoor brand is already preparing for the Fall/Winter 26/27 season – opening new frontiers in mountain performance.

Backed by our relentless Extreme User Testing and the core design philosophy of Loaded Minimalism, our new winter collection features highly anticipated updates across iconic lines – including game-changing thermo insulation in our famous lofoten collection, a revolutionary new membrane in our ski- and snowboard collection tamok, and an expansion of the midlayer offerings in the popular femund line, Jørgensen says.

He continues – with great enthusiasm:

– Get ready to ski deeper lines, climb higher peaks, and fully embrace all the possibilities for an active and adventurous outdoor lifestyle this winter!

The lofoten collection has long stood as Norrøna's most iconic and enduring benchmark for big mountain freeriding. For FW2627, the line is being supercharged with an entirely new range of thermo-insulated products. Introducing the new Norrøna lofoten Gore-Tex thermo80 Jacket and the lofoten Gore-Tex thermo60 Pants for exceptional warmth and protection. These two pieces offer an exceptional solution for anyone seeking enhanced insulation while skiing – both in and outside of resort boundaries.

Jørgensen, who pioneered the original lofoten collection in the early 2000s together with a small group of skiers and designers, emphasizes that this innovation is simply an extension of Norrøna´s DNA:

– We designed the original lofoten with our hearts, and it turned out to be exactly what skiers worldwide wanted, Jørgensen explains.

Known for combining ultimate backcountry functionality with style, the tamok collection is receiving a complete, groundbreaking relaunch. The core innovation here is the unveiling of Norrøna’s brand-new dri3 membrane. This cutting-edge technology elevates water and windproofness to unprecedented levels, securing brilliant performance.

The new dri3 membrane is making top-tier protection more accessible. – Our relentless focus on innovation and product development continuously opens new frontiers in outdoor clothing, Jørgensen states.

– This new dri3 technology allows us to make exciting shell products while introducing attractive price points that appeal to a wide range of customers, making performance gear more accessible.

Ski touring enthusiasts have long relied on the Norrøna lyngen collection for its durable and lightweight backcountry focus. This season, Norrøna is bringing two new essential products to the line: the lyngen thermo100 Active Vest and the thermo100 Active Zip Hood. These pieces perfectly complement the robust collection, making it even easier to achieve the ideal balance of warmth and low weight for your next ski adventure.

– With our lyngen products, we want you to explore further, go lighter, and stay warmer, Jørgensen says.

Complementing the technical shell lines, the versatile femund collection is expanding its midlayer offerings. Already renowned as timeless outdoor essentials, the line welcomes the femund thermo200 Cotton Zip and the femund warm2 Jacket, new midlayers perfect for a wide array of outdoor activities, active travel, and everyday urban life.

– Building on the success of the previous year’s launch, the popular Norrøna femund thermo60 Zip Hood and femund down700 Zip Hood are also receiving an expanded, vibrant color offering, giving customers more options to express their style, Jørgensen says.

The Fall/Winter 26/27 collection embodies Norrøna’s unwavering dedication to quality and longevity. This dedication is rooted in our design philosophy, which Jørgensen summarizes perfectly:

– It is at the intersection of our Extreme User Testing and our Loaded Minimalism philosophy that Norrøna becomes Norrøna, Jørgensen says.

He concludes by emphasizing the necessary balance when crafting world-class gear:

– Our job is often to find the optimal balance between weight, functionality, and durability. It is absolutely essential for us that our products can withstand the toughest use and, not least, last a long time. It's all about priorities in design – and crafting the highest quality possible. Norrøna´s brand new winter products represent the optimal balance for the mountains, in many scenarios. This new collection is set to inspire skiers, snowboarders, and adventurers to push their limits out there, with great protection and style.

Get inspired by all men’s news here, and all women’s news here.