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Three people hiking on a snowy mountain ridge. The sky is blue with white clouds.
møre

Sunnmøre with møre

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FeaturingAsbjørn Eggebø Næss, Benjamin Forthun +3
A smiling man wearing a helmet, goggles, and an orange Norrøna jacket is looking at the camera. A backpack and avalanche transceiver are visible.

Ambassador

Asbjørn Eggebø Næss

Skier

Asbjørn Næss career spans more than two decades of progression in skiing, with key milestones including filming with Free Radicals in the mid-2000s and joining the Field Production crew on influential projects such as Supervention 1 and 2. These experiences helped shape his creative and technical approach to skiing and storytelling.

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A smiling man wearing a blue Norrøna jacket and sunglasses.

Ambassador

Benjamin Forthun

Freeride skier

Benjamin Forthun is a prominent Norwegian professional freeride skier and one of the country's most influential figures in action sports media. Originally from Bergen, he has built a unique career by focusing on creative content and viral stunts rather than traditional competition medals.

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A man wearing a Norrøna jacket and sunglasses smiles while standing in a snowy mountain landscape.

Ambassador

Emil Leenderts

Snowboarder

Emil Leenderts describes himself as a semi‑professional snowboarder, surfer and filmmaker and spends most of his time in the mountains and in the ocean.

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A smiling person in ski gear, wearing a Norrøna orange jacket, helmet, and goggles, standing on a snowy slope with ski poles.

Ambassador

Petra Ohlson

Freeride skier

Petra Ohlson is a Swedish professional freeride skier and brand ambassador known for competing on the Freeride World Qualifier (FWQ) circuit.

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A woman wearing a Norrøna jacket and sunglasses, adjusts her glasses, looking at the camera with a mountain range blurred in the background.

Ambassador

Fien Van Zwieten

Skier

Fien van Zwieten is a freeride skier with Dutch roots who grew up in the Sunnmøre region on Norway’s west coast. She started skiing at three years old and later moved from alpine racing into freeride and backcountry skiing.

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High peaks, deep fjords, and untracked powder: step inside our FW2425 photo shoot in the heart of the Sunnmøre Alps. Follow Norrøna ambassadors as they put the møre collection to the ultimate test across Norway’s most iconic freeride terrain.

Renowned for dramatic alpine faces plunging straight into coastal waters, Sunnmøre provided the backdrop for our Fall/Winter 2024/25 photoshoot. Named after this wild region of western Norway, the møre collection was engineered specifically for freeride touring—where breathable performance on demanding ascents meets uncompromised weather protection on steep descents.

Over several days in the backcountry, our team of ambassadors navigated wind-carved ridges, deep couloirs, and pristine powder fields. From early-morning ascents to final runs bathed in late-afternoon light, this gallery offers an insider’s view of the mission. Explore the shots below to see the team in action, the terrain that inspired the line, and the møre collection in its natural element.