Norrøna published its first official interview with fifth-generation family members Mathilde and Josefine Jørgensen, marking a new chapter in the company’s nearly century-long history.
For the first time, the two sisters stepped into the public spotlight and shared their reflections on growing up inside one of Norway’s most iconic outdoor brands.
As daughters of fourth-generation owner Jørgen Jørgensen and his wife Randi Rebecca Almlid, they represent the potential future of a company that has remained family-owned since its founding in 1929.
While both emphasized that there has never been any expectation that they must take over the business, they spoke openly about their growing interest in Norrøna’s products, culture, and long-term responsibility.
The interview offered a glimpse into the next generation of the Jørgensen family and hinted at the possibility that, one day, Norrøna could be led by its first female owners — continuing a family legacy that has now spanned five generations.
