Lifestyle/29

2008The first /29 collection

A person jumps off a wooden dock into a fjord. The sky above is partly cloudy, with the reflection of the clouds visible in the water.

Introduced in 2008, Norrøna /29 brought the outdoor spirit into everyday life.

Named after Norrøna’s founding year, 1929, the collection featured cotton T-shirts, hoodies, and casual clothing designed for the moments between adventures – at home, in the city, or on the road to the mountains.

Comfortable, simple, and unmistakably Norrøna, /29 extended the brand beyond technical outdoor gear while staying connected to where it all began: a life shaped by nature and the next adventure.

A person with arms raised, standing in a lake during a heavy rain shower. The person's head and shoulders are submerged in the water.

Two trees with a Norrøna shirt and green and white striped shirt hanging on a line in front of a lake. It is raining heavily.

Related

2012The Recycle ProjectIn 2012, Norrøna introduced the /29 warm4 Hood, an innovative fleece garment made from Polartec® fabric derived from approximately 40 recycled PET bottles.

2012The Recycle Project
In 2012, Norrøna introduced the /29 warm4 Hood, an innovative fleece garment made from Polartec® fabric derived from approximately 40 recycled PET bottles.