Exclusive use of traceable or reprocessed wool

Norrøna only wants to use traceable wool from sheep that have been treated well, and that have not been mulesed

Currently we can trace our wool down to the farms we buy it from, and we have gotten guarantees that the wool is non-mulesed. However we want to have stricter requirements, and improved traceability. We want to ensure that the  wool we use in our products is collected from sheep that are raised within the five freedoms of animal welfare: Freedom from thirst and hunger, access to adequate shelter, freedom to behave naturally,  freedom from stress, pain and fear and prevention or treatment for injury, disease or parasite infestation.

The issue we have with the current traceability and certification of our wool is that it is done by certification bodies owned by the wool industry. There are no independently verifiable certification schemes available currently, but Textile Exchange will launch the Responsible Wool Standard (RWS) in 2016. We hope to source RWS certified wool as soon as possible.

In 2016 we decided to not accept certification and traceability provided by certification bodies owned by the wool industry, and we now require certification and traceability from independent 3rd parties. We thus rely on certifications such as ZQ and New Merino. But this also means that 35% of our wool is not independently certified to be responsible and sustainable, but we hope to reduce this to 0 in a few years as the supply of certified responsible and sustainable wool increases.  


  • Annual report listing the number of wool fabrics we purchase, the number of wool fabrics that have a mulesing free guarantee or disclaimer and the number of fabrics that have a signed verification that the farmers follow the five freedoms. The lacking verification results in lower percentages than we would like.