"There is something about this country, about my homeland of Norway".

In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway's harsh and rugged land. Today, four generations later, as traditional mountain life broadens, we are still a family-owned and run company based near Oslo, Norway.

What we're really all about.

Meet Norrøna's team of athletes representing the brand. They all play an important role in the communication of each distinct concept, bringing our products to life through their lifestyle and core activity.