We are scared of the development we see on our planet in regards to climate change and pollution. We as a company has from the start had focus on long lasting quality and products being used until they are worn out, and for many years worked reducing the carbon foot print of our company by repairing products, using organic cotton and recycled polyesters as initiatives to improve sustainability. We have also worked to be responsible in our production by working with factories and suppliers we rely on, and that have committed to our Code of Conduct. Now the time has come to lift our ambition level higher. And we will put our effort on contributing to a big change of how we as humans live and act on this planet, to save the planet and us from the climate change that the human race has started the last 100 years.