Mode de vie


We don´t believe in Fast Fashion.

Our oslo collection savors features from high-quality technical gear combined with our timeless signature Loaded Minimalism designs.

We don´t normally see ambassador and skier Asbjørn Eggbø wearing jeans, sneakers and a parka. He looks like a movie star or a prince. Is he holding a latte in his hand too?

You´ll never think about winter style again

He´s talking about our oslo collection.

From the office- to a party and off to a getaway in the mountains- the oslo collection has you covered. 

Winter means you need to be protected from the freezing conditions right from your doorstep. "The oslo collection makes you stay dry, warm and stylish", says Elisa Røtterud.

"The silhouettes and color palettes are cool and classic", she adds. "Not to mention that this is timeless and combines elegance with sports".

When she´s not working as a storyteller at Norrøna, she goes by the name mountain punk mama. She loves the smell of sweat, pain and thin air more than Chanel 5.

"Are we having a fashion talk, now?" Asbjørn asks and laughs.

Yeah, why not? Millennial fashion is obsessed with many things. Being comfy and warm are some of them. Not to mention sustainable.

The oslo ACE Pea Coat

The ultimate winter coat for men who have high demands to design and functionality.

Inspired by the classic outer coats originally worn by the Dutch navy, this clean pea coat offers the perfect combination of timeless style and technical innovation.

The coat is made of waterproof laminated wool fabric with high quality, reprocessed wool from Italy and is insulated with light weight down750. This ensures that the weight is kept down without compromising on functionality.

During the Textile Sustainability Conference earlier this fall, where 111 companies attended, Norrøna brought back good vibes.

Norrøna is on the leaderboards of the 100% Club of Organic Cotton and the 100% Club of preferred down, and racing to the top with a number 2 on preferred wool and with a number 5 at recycled polyester.

Sustainable fashion, also called eco fashion, is a trend against fast fashion. The goal is to create a system which can be supported indefinitely in terms of human impact on the environment and social responsibility.

Our oslo collection is a sustainable alternative. Here you´ll find outdoor functionality, timeless designs, and recycled materials.

Inspired by the compact capital of Norway which embodies the very essence of pulsating vibes, sustainable living, and outdoor recreation. These garments are ideal for everyday use, your winter holiday in the mountains, and a necessity for your Christmas holiday dressing.

Whether you want to have an urbanized expedition look with an oversized down jacket or an elegant style wearing a parka or a coat, you will find your favorites here.

The oslo Duvet Jacket

This exclusive winter piece is inspired by the classic expeditions down jacket made to keep you warm under any condition.

Although the clean design is perfect for recreational days off the mountain, the technical functionality is kept to a maximum: It has GORE Windstopper face fabric ensuring no harsh city wind will get you cold, it’s filled with high-quality 850FP geese down providing great insulation and the backer is made in soft, recycled nylon.

The construction of the jacket’s down insulation is specifically designed to prevent cold spots and maximize warmth. The fit is kept greatly oversized creating a contemporary and stylish look.