1% for nature
In true Norrøna spirit the company’s owner, Jørgen Jørgensen, has chosen to give back to nature which he cherishes. Norrøna will donate 1% of its sales to causes and organizations working to promote sustainability, and environmentally friendly initiatives. This means a considerable yearly donation. For 2016 this entails a donation just above 5 million NOK. If we do not find suitable and reliable recipients for the full sum; the remaining amount will be allocated to the Norrøna 1% for nature foundation. The foundation will donate to environmental organizations and initiatives at a yearly basis.
Norrøna has divided the possible recipients into three categories, and the nationality or location of the organisation does not matter. The organisations or initiatives should not spend more than 10% of their funding on administration. These are the categories of organisations and initiatives we consider:
- Organisations or initiatives that work to clean up nature and the planet
- Organisations or initiatives that work to protect nature (watch dogs)
- Organisations or initiatives that work to promote outdoor activities
In 2016 the following organisations recieved donations from Norrøna:
- Regnskogfondet (NOR) (Rainforest Foundation Norway)
- Norges Miljøvernforbund (NOR) (Green Warriors of Norway)
- Norges Røde Kors - Ferie for Alle (NOR) (The Norwegian Red Cross - Vacation for Everybody)
- Mountain Riders (FRA)
- The Nansen Center (NOR)
- Naturskyddsföreningen (SWE)
- The Ocean Cleanup (NED)
- Hold Norge Rent (NOR)
- Naturvernforbundet (NOR)
- Norsk Organisasjon for Terrengsykling (NOR)
- Bellona (NOR)
Measurement:
- Calculate amount to donate based on turnover
- Donate to organizations, foundations and projects, and monitor their activity