Exclusive use of RDS down

Norrøna wants to be sure that all the down we use come from birds that are treated humanly, and that the down is not plucked from live birds. We will change the certification in 2017.

We want all the down we use in our products to have the RDS down standard (http://responsibledown.org/) because it, ensures the welfare of animals and, at the same time provides retailers and consumers with a greater confidence in responsible sourcing.

The goal of the RDS standard is to secure that waterfowl in the down supply chain are treated humanely.  This is accomplished by providing the industry with the best possible tools ensuring that the down and it´s features do not come from animals that have been subjected to any unnecessary harm and to institute a chain of custody system to validate the source of the material.

Measurement:

  • % of the down used in Norrøna products has RDS certification to ensure the proper animal welfare has been followed throughout the supply chain.
Goal
Actual
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2014

DP/TP
DP/TP

2015

DP/TP
DP/TP

2016

DP/TP
DP/TP

2017

2018

2019