1% for nature

Norrøna wants to contribute to the conservation and protection of nature by donating 1% of our turnover every year to causes and organizations working to promote sustainability, and environmentally friendly initiatives.

In true Norrøna spirit the company’s owner, Jørgen Jørgensen, has chosen to give back to nature which he cherishes. Norrøna will donate 1% of its sales to causes and organizations working to promote sustainability, and environmentally friendly initiatives. This means a considerable yearly donation. For 2015 this entails a donation of 4,3 million NOK. If we do not find suitable and reliable recipients for the full sum; the remaining amount will be allocated to the Norrøna 1% for nature foundation. The foundation will donate to environmental organizations and initiatives at a yearly basis.

Norrøna has divided the possible recipients into three categories, and the nationality or location of the organisation does not matter. The organisations or initiatives should not spend more than 10% of their funding on administration. These are the categories of organisations and initiatives we consider:

  • Organisations or initiatives that work to clean up nature and the planet
  • Organisations or initiatives that work to protect nature (watch dogs)
  • Organisations or initiatives that work to promote outdoor activities

In 2016 the following organisations recieved donations from Norrøna:

Measurement:

  • Calculate amount to donate based on turnover
  • Donate to organizations, foundations and projects, and monitor their activity
Goal
Actual
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2014

2015

1%
1%

2016

1%
1%

2017

1%
1%

2018

1%
1%

2019

1%
1%