Velkommen til naturen


Our vision is "Welcome to nature", exemplifying our desire to provide great experiences in nature by designing the world's best outdoor products.

Nature is our force of inspiration and the very meaning of what we do, therefore, in true Norrøna spirit we feel inclined to both protect and give back to nature. So we´ve chosen to donate 1% of our sales to causes and organizations working to promote sustainability and environmentally friendly initiatives. Yearly this equals a considerable donation, totaling just over 5 million NOK in 2016. Should we not find suitable or reliable recipients for the full sum each year; the remaining amount will be allocated to our Welcome to Nature Foundation. The foundation will donate to environmental organizations and initiatives on a yearly basis.

Norrøna has divided the potential recipients into different categories and the nationality or location of the organization is irrelevant. The organizations or initiatives should however not spend more than 10% of their funding on administration. Categories of organizations and initiatives we consider:

1. Organizations or initiatives that work to clean up nature and the planet
2. Organizations or initiatives that work to contribute to sustainable development
3. Organizations or initiatives that work to protect nature, so called watch dogs
4. Organizations or initiatives that work to promote sustainable outdoor activities

If your organization or initiative fits into one of the categories, we would appriciate an application.

The application should answer the following:

1. What category applies (A.-D.)

2. Description of the organization / initiative /association

- What is the purpose/goal/vision?
- Who is the founder?
- How is it organized?
- In which countries it operate?
- Contact person with e-mail address and telephone number

3. Link to website / blog / social channels

4. How big were the contributions handled by the organization in 2016?

5. Please describe which initiatives the organization could achieve with the following donations:

a) 10,000NOK/1000EUR
b) 50,000NOK/5000EUR
c) 100,000NOK/10,000EUR
d) 200 000NOK/20,000EUR

6. Why is the organization a good candidate to receive donations from Norrøna’s Welcome to Nature Foundation?

Please send the application to