Our company
About Norrøna
In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his
search for durable outdoor equipment to perform in Norway’s harsh
and rugged land. Starting with simple innovations such as leather straps,
canvas backpacks and cotton clothing, he set Norrøna’s direction:
to search for the best in technical advancements, to create the ultimate
in performance product.
Today, four generations later, as traditional mountain life broadens, we
are still a family-owned and run company based near Oslo, Norway. We
inherit from our forefathers our passionate commitment to advance the
boundaries of product function, with design-bred solutions to equip you
with the highest-grade, weather-protective gear for your outdoor needs.
We control the ultimate detail with the promise to bring you excellence
through experimental, technical perfection assisted by our dedicated
testers. From concept to creation, our in-house team of designers and
craftsmen are compelled to stretch the edges of innovation. We build
touchstone products, establish construction techniques, and redefine
the meaning of fit, fabric, function and finish, based on our design principle
of Loaded Minimalism.
Our drive for practical purity produces pioneering benchmarks.
We created the original mountain tunnel tent (1972), devised the standard
monitoring system for backpacks (1979), and were the first company to
use Gore-Tex® in Europe (1977).
Whether you climb, tour, telemark, ski or snowboard, our wide range of
apparel, backpacks and accessories salute the spirit of Norrøna to ensure
its high-end, performance-driven products continue to work and inspire
with integrity, innovation and above all, technical function.
Jørgen Jørgensen
Managing Director, Norrøna
Fourth generation owner