Welcome to /29
It was on 29 April 1929 that the visionary outdoorsman Jørgen Jørgensen started producing outdoor equipment
that could withstand harsh weather and other challenges of the Norwegian
landscape. Little did he know the position Norrøna would later achieve
among outdoor sports enthusiasts in Norway and the rest of Europe. Almost 90
years later, when Norrøna was thinking of names for its lifestyle collection, it seemed natural to play off the number
29. Norrøna’s lifestyle series concept is thus called /29. It’s a range of products made to provide comfort and style before and after your favourite
action feats. The /29 series makes you more comfortable, sporty and flexible in
everyday activity.