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Norrøna ambassadors in Sweden

Fredrik Söderberg


photo: Gösta Fries

Freeride skier

Fredrik is deep into his distanced studies of economy, just as long as the snow is nowhere close to deep in Åre. Living with his girlfriend in Sweden’s winter sports capital, Fredrik’s winters are definitely dedicated to skiing.

Filming and photography is also one of Fredrik’s passions, and he is currently working on a small ski movie project focusing first of all on the possibilities in his local environment, taking advantage of whenever snow conditions are at their best.
Per Huss



Freeskiing veteran and ex oil industry logistics manager

Per Huss, formerly Gustavsson, or just PG, has been a full time free skier since 1992 and is well known from the Swedish ski movies “Free Radicals”. Today he is living outside of Stockholm, Sweden, with his wife and two kids, while still spending most of the winter skiing, either shooting photos, filming, guiding or just cruising with his family.

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Alex Mattsson



Mountain biker and taxi driver

Alex lives to bike, and shapes his life to suit it, having worked both as a taxi driver and bike mechanic, between riding daily laps on his trailbike, building downhill bike trails at the local ski hill or heading for a downhill race in the Swedish mountains.

Although enjoying all kinds of biking, the kind involving descending mountains with speed is definitely Alex’ favorite, and where he has ambitions of placing himself well in competitions.
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